While most people think of car marketing as a car salesman selling a car, the fact of the matter is that, in the automotive marketing process, that’s the final step.
A lot of work goes into driving customers to the showroom floor, and automotive marketing strategies require careful planning and consideration to be successful – especially in such a competitive industry.
In an instance where the customer shells out a hefty amount of money, it’s important for them to feel sure of their decision, which is why automotive marketing strategies have to captivate the viewer effectively.
We’ve got a guide on how to drive more sales with some great automotive marketing strategies. Let’s take a look!
Automotive Marketing – How To Drive More Sales To Your Showroom Floor
Aim For Good Customer Reviews
Far and away the most important in any automotive marketing strategy, good customer reviews can be a make or break factor for any dealership or car salesman.
If you’ve got good reviews, it’s vital that you make sure those reviews are seen just about everywhere they possibly can be.
That means sites like Yelp, Facebook, and HelloPeter.
And, if you don’t have good reviews, then it’s important to look at what people are saying, and respond to them in a way that shows that you want to resolve issues, and grow from those who want to support your growth.
Aim For Positive (And Negative) Keywords
In digital marketing, the basis of most (if not all) automotive marketing strategies is to have a presence in search results.
And search results are focused on the concept of keywords.
Whether they’re long-tail, locational, or short, keywords are important in growing your online presence – but so are negative keywords.
If you’re unsure, negative keywords are keywords you want to exclude from the list of terms you can show up for.
Tomorrow’s potential customer is less likely to find your company appealing if you show up when they search for something completely unrelated to your industry.
Adjust Your Strategy Based On Automotive Trends
Automotive marketing is highly dependent on current trends within the automotive industry.
Make sure you keep up with what’s going on in the world of vehicles so that you can adjust your positioning, voice and prices accordingly.
Be Active On Social Media
Having good reviews are important – but so is being active on social media platforms.
The automotive industry hasn’t been excluded from the shift to the digital world, and engaging with as many people as possible (something which you can only really do online) is going to be the key to success in a competitive industry.
Ensure You’ve Got A Google My Business Listing
This one should go without saying. Having a Google My Business listing is important for 2 reasons:
1) It’s great for local searches.
2) It’s a great place to receive positive reviews.
If you want to have any hope of showing up in searches – and growing your presence online and physically – having a GMB listing is going to be the first step.
Compel Shoppers With Unique Offers
What makes you stand out from the dealership around the corner?
Why should somebody visit you instead of the dealership closer to them?
Because you offer something your competitors don’t.
While having the lowest prices is a no-brainer in this instance, it might not always be feasible.
So, look at other incentives.
Offer free oil changes, discounts on brand-new cars, or something else which makes you stand out above the crowd.
People who’ve been remarketed to are 70% more likely to make a purchase than others.
Sometimes people want to make a purchase, but they don’t have the funds to do so.
That’s why remarketing is a great automotive marketing tool: it allows you to stay front of mind, and (hopefully) secure another sale – because you waited for the timing to be right.
Automotive marketing strategies are, definitely, a great way to get ahead.
But the automotive industry is highly competitive.
If you don’t see results right away, don’t let it discourage you.
Let patience drive you until a customer drives in, and, with some luck (and your ability to sell), drives out with a new set of wheels.