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Tips & Insight on all things Digital & Business.

Digital Marketing Holiday Tips
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The Only 6 Digital Marketing Tips You Need This Holiday Season

While businesses have begun paying more attention to their digital marketing and are beginning to realise how essential it is to establishing brand awareness, there are still some who are doing the bare minimum to get by, ultimately scrambling to connect with customers after things

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Insurance Agent On Social Media
Business

How To Stand Out As An Insurance Agent On Social Media

Insurance agents don’t have an easy gig. Being creative in your marketing efforts is crucial in standing out above your competition. Although, while it may not be easy, it’s certainly not impossible. Let’s take a look at insurance on social media, and how you can

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A Guide To Black Friday For ECommerce Companies
Business

A Guide To Black Friday For ECommerce Companies

Black Friday is a term that’s infamous in the eCommerce sphere, and for good reason. Black Friday is the one time of year where deals are often cut so low that some eCommerce stores have complained about their payment gateways crashing as a result of

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Essential Social Media Statistics Of 2022
Social Media

Essential Social Media Statistics of 2022 You Need to Know

As the year comes to an end, it’s essential to reflect on the growth that’s taken place – despite obstacles the globe saw. 2022 hasn’t necessarily been an easy year for businesses, large and small. However, one key takeaway is that, since 2020, the digital

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Driving Sales In The Automotive Market
Business

Automotive Marketing Strategies

While most people think of car marketing as a car salesman selling a car, the fact of the matter is that, in the automotive marketing process, that’s the final step. A lot of work goes into driving customers to the showroom floor, and automotive marketing

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the importance of franchise marketing
Business

7 Tips To Make Your Franchises Stand Out

When it comes to business, nothing showcases the power of a successful business model quite like franchises. While it’s important to have a great location for your franchise, the importance of franchise marketing can’t be understated. The real power lies not in where you are,

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Benefits Of SEO
SEO

Benefits Of Hiring An SEO Agency

Did you know that SEO drives 1000%+ more traffic than organic social media? This is an era of the internet; and life, as we know it, very much depends on the digital scene. In many ways, websites are crucial to brand success – and website

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Hospitality Marketing Trends To Look Out For
Business

6 Hospitality Marketing Trends To Look Out For

In the hospitality industry, it’s crucial to be aware of the latest in hospitality marketing trends to keep yourself up-to-date and ahead of your competition. We’ve put together a guide of things to keep an eye out for to help you prepare for what’s currently

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Business

Partnership Press Release

UK Telemarketing Guru Partners With SA Digital Marketing Agency  Digital marketing agency KlickSense partners with the Managing Director of CleverVine, Lisa Whitehouse for promising growth opportunities in the UK. With decades of experience in both large corporate and SME businesses, Lisa’s expertise offers KlickSense an

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Reels Vs. Posts
Digital Marketing

Are Reels That Effective?

Since August of 2020, Instagram introduced reels, which has created a new opportunity for marketers to reach out to its audience, especially given how well videos do (but how difficult they are to create). However, despite that, the question still remains: Are reels that effective?

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How Can Email Marketing Help Your Dental Practice
Business

How Can Email Marketing Help Your Dental Practice?

More often than not, when looking for a new dentist, people will turn to online searches in the hopes of getting what they’re looking for. But with so many big names taking over the front page of Google with paid advertising, it can be difficult

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7 Signs Your Marketing Strategy Isn't Working
Business

7 Signs Your Marketing Strategy Isn’t Working

Marketing can be incredibly easy – or incredibly hard. And, while there’s a lot to be said about the quality of your product/service, the biggest determining factor of your success is your marketing strategy. But with so much information going around about what to do

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email marketing for dentists
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Effective Email Marketing For Dentists

Being a dentist is tricky enough – but when patients avoid coming in until something chips, cracks, or breaks, it’s tricky to ensure that you have a steady stream of income. But there doesn’t need to be a pain in order for you to get

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influencer marketing
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The Pros And Cons Of Influencer Marketing

The world is speeding up, and attention spans are shrinking. Ads become shorter, and dense pieces of information are being shoe-horned into 5 or 10-second slots. In times like that, it becomes increasingly difficult for companies to market their product or service to people in

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120 digital marketing tools
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120 Digital Marketing Tools

 In the world of digital marketing, there’s no lack tools out there to get you up and running. While we’ve seen the “101 digital marketing tools” lists, we’ve taken it a step further. Well, 19 steps, to be exact. Here’s our list of 120 digital

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Digital-Marketing-For-Insurance-Agencies-Best-Practices
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Digital Marketing For Insurance Agencies: Best Practices

Nowadays, almost every purchase starts online. And, with the growing convenience of growing online, it’s no surprise that things like insurance policies are also being purchased online. Marketing for insurance now requires a new level of finesse in order to effectively approach people online. And,

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5 easy techniques to find your brand niche
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5 Easy Techniques To Find Your Brand Niche

We’ve all seen companies that have the most amazing business ideas because they’ve found a niche that they dominated and grew in. But finding the right niche to work in is often more difficult than you’d think. Luckily, we’ve got 5 easy techniques to help

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How to stay on top of marketing trends
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How To Stay On Top Of Current Marketing Trends

Discovering new trends can help your digital marketing strategy to stay effective and relevant. The marketing world is continuously changing and is not easy to keep up with these changes. To stay ahead of the competition, here’s why you should stay on top of the

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Best keyword research tools
Digital Marketing

6 Of The Best Keyword Tools – And They’re Free!

Once upon a time , SEO was much simpler than it is today. In the early 2000’s, websites could rank first just by stuffing keywords into their pages as much as possible. To the point where keywords would be placed around web pages, and being

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Robot discussing the importance of keywords
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The Importance Of Keywords

If you enter the world of SEO, you’ll probably hear “keyword” a fair amount, and you may be unsure why it’s such a buzzword. Well, it’s because keywords make up the backbone of search engine optimisation. So, what are keywords in SEO, and what makes

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digital marketing for dentists
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Best Practices For Digital Marketing In Dentistry

Best Practices For Digital Marketing In Dentistry Like any other industry, dentistry is nothing without a customer base. That means that, while it’s important to focus on your service, marketing for dentists is vital to ensuring you have a steady stream of patients coming in.

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White label our label no your label
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Things To Look For In A White Label Digital Marketing Agency

Things To Look For in A White Label Digital Marketing Agency Many digital marketing agencies offer a wide variety of services. And, while it’s great to have that skill set, there aren’t actually all that many white labelling agencies.  What Is White Labelling? In short,

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Semrush SEO agency tool
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The Benefits Of Semrush, And Why Agencies Should Use It

The Benefits Of Semrush, And Why Agencies Should Use It   When it comes to digital marketing, there’s no denying that SEO is a vital part of growth. Which makes it important to know what you’re doing, what your competitors are doing, and how you

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Book with Chapter on Metadata
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Metadata Best Practices

Metadata Best Practices When it comes to ranking, the best way to do that is by optimising your site for both Google and your users. And the best way to do that is by making sure your metadata is optimised. In this article, we’ll take

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Macbook with popup on it
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Web 3.0: The Third Generation Of The Internet

Web 3.0: The Third Generation Of The Internet The simplest thing about the Internet is the fact that it’s complex. And, just like everything else that’s man-made, it goes through stages, or web generations. In the near future, we’re looking at the ushering in of

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Book with Customer Onboarding 101 written on it
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5 Customer Onboarding Best Practices

5 Customer Onboarding Best Practices For any business, successful customer onboarding is an integral key to smooth processes. With that being said, there is sometimes confusion as to what exactly customer onboarding is. In short, it’s the system of acquiring (and keeping) clients who’ve had

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A dog with glasses
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How To Do Market Research

How to Do Market Research Whether you’re a brick-and-mortar store or a digital marketing agency, one of the most important parts of any business plan is gathering accurate information regarding your target audience and the potential profitability of your new venture, also known as market

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Woman holding two Meta tiles infront of eyes
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What Meta Could Mean For Digital Marketing

Recently, Facebook Has Changed. It’s sitting under the new moniker, Meta. But that’s not the only change that the social media giant is undergoing. With this new change, it’s also introduced something else: the Metaverse. The Metaverse is just one of the changes in the

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A shopping cart in water
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The Importance Of Retrieving Abandoned Carts

Abandoned Carts Are The Bane Of E-Commerce. Abandoned carts are one of the biggest revenue killers that most e-commerce companies suffer from. When the average abandonment rate across all industries is at 69%, it’s clear that there’s a real value in understanding the importance of

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"YAY Your order is out for delivery" on screen with truck driving out with "Yes, this is your order" on its side
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The Importance Of Delivery Services In E-Commerce

One Of The Key Aspects Of E-Commerce Is delivery. While it’s not that hard to set up a website or find things to sell, the real work begins once a purchase has been made, and the product needs to be sent to the buyer. The

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Welcome mat reading "WELCOME BACK TO OUR SITE"
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Post Purchase Strategies To Keep Customers Coming Back

In E-Commerce, Many people think that the goal is to ensure that a customer purchases something from their site. While many are satisfied with that, the real work actually begins after that purchase is complete. People rarely buy just one product online, and making sure

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Black book with KlickSense logo on it
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Digital Marketing Agency Rebrand

Vancula Is Evolving Formed in 2017, Vancula started as a small digital marketing agency in Bloemfontein. Since then, it’s grown and moved to the Western Cape and has since branched out into the UK, and other parts of the globe. While it was initially a

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Dog herding sheep
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Tips And Tricks To Increase Commercial Conversions

Conversions Are A crucial part of every company’s success, and the ideal ending to a trip on your website. A Conversion Can be anything from purchasing something to getting people to sign up to your weekly mailer. The Point Is to get somebody visiting your

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Three books with "POEM" in Venn diagram
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POEM In Digital Marketing

I Love A Good Poem. From classic to slam to blog posts about poetry, I think poems are just great. Something Else I Love Is a good POEM strategy. “A POEM Strategy?” Yes, dear reader. A POEM Strategy. Allow Me To Explain: When it comes

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Signs saying "Stereotype?" and "Reality?"
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Digital Marketing Stereotypes (That Are Full Of Rubbish)

I Was Looking For A post of some kind about digital marketing stereotypes. And, Well, I couldn’t find anything that really spoke about everything what I was looking for. A While Back, I wrote a little piece about misconceptions regarding digital marketing. Which, while sort

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Robot hand pouring salt into container
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The Impact Of AI On Digital Marketing.

Artificial Intelligence  Has long been a highly debated topic. Some people love it, some… not so much. But It’s Impossible To Deny  That AI has had a huge impact in our lives. And, Since  Digital marketing is something based almost entirely around the use of

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Keyboard with "OOPS" on keys
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Why It’s Important To Make Mistakes Sometimes.

I’d Like To Share A story with you, dear reader. A story about something which happened to me when I began here at Vancula. For this is a story about how I learned that it’s okay to make mistakes. When I Started Working, I was

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PPC For E-Commerce
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Why You Should Use PPC For E-Commerce

Let’s Talk About PPC. “But Writer Man! Why Are We Talking About PPC?” Because, dear subheading, PPC is a really powerful tool when used correctly. Especially In The E-Commerce Sphere. E-commerce PPC is something which many people have tried to utilise, but they don’t necessarily

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why it's important to disconnect
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Why It’s Important To Disconnect, Too.

We’re Back, Ladies and gentlemen. I sincerely hope everybody had a restful break – I know I did. I Did Something I Never Thought I’d Do Over The Holidays. I decided to take a break from technology. Well, to lessen my tech use. More specifically,

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Dog wearing glasses sitting in front of iPad
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Digital Marketing For Absolute Beginners

There’s No Denying That digital marketing has become the most relevant form of marketing. Every Day, More and more people shift into the online sphere, spending more and more time staring at a screen, and the world has shifted there as well. And The Online

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Cat in egg
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Misconceptions About Digital Marketing

Let’s Discuss Misconceptions. Of course, because this is a digital marketing agency, they’ll be related to… You guessed it! Digital Marketing! This one’s important to me because, despite the fact that we’re almost entirely functioning online, many people don’t seem to understand the importance of

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Hand holding books with "Digital Marketing & Poetry" on the bottom
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What Digital Marketing Can Learn From Poetry

Roses are red, Violets are blue. Digital marketing is complex, So is poetry – hence. . . This blog post. Robert Graves once said, “To be a poet is a condition, not a profession.” In many ways, being a marketer is the same. It is

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The Paradox Of Bad Content - So Bad It's Good.
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The Paradox Of Bad Content – So Bad It’s Good

Something I Never Understood When I was young (well, younger) was being marked on my ability to write creative stories, and my ability to analyse poetry. And It Bothered Me Because I didn’t (and still don’t) understand why there’s a “right” way to analyse self-expression.

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Email in neon lights
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The Importance Of Email Marketing

One Quiet Day In 1971, a gent by the name of Ray Tomlinson brought into the world electronic mail. And That Changed Everything. Much like the pop-up ad, nobody really could have foreseen the effect it would have on the digital world. (Tomlinson didn’t apologise

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Shoe with "Vanshoela" written on it
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How Can Businesses Improve Their Digital Footprint?

So, Which Kind Of Footprint Are We Talking About? Not bigfoot’s, or your ecological footprint, but rather managing your brand’s reputation online. What Is A Digital Footprint? A digital footprint is a history of everything a person or business has done “on the line”. So,

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Set of screws with social media logos in front of them
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4 Must-Have Social Media Tools

If You’re Like Me, You enjoy getting things done faster. If You’re Like Me,  You like to simplify processes without compromising on the result. And, If You’re Like Me,  You like to work smarter, not harder! Speaking Of, “Smarter, Not Harder”, One of the best

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Band outline on wall with drums saying "The Digital Marketers" on it
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What Digital Marketing Can Learn From Rock

Alright, So This topic will be a bit different. But I’ve managed (somehow) to convince my boss that this blog post would work, so here we are. And I’m Glad To Be Back. Even though I’m only here for this post before the interns take

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Snake on sculpture
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7 Deadly Digital Marketing Sins

There Are a Number of Digital Marketing No-No’s To Avoid. Things so bad they could be likened in severity to sins. Lust, gluttony, envy, slothfulness, wrath, and pride can be detrimental to a business. … Or worse. However, There Can Be Redemption. By staying away

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Plugs forming man with smile drawn on face
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What Makes A Successful Digital Marketing Campaign?

Digital Marketing Campaigns Are Like A Plug.* In order for it to work, it needs to have all of its needed working parts. And, Of Course, It needs prongs. I dunno if you’ve ever tried to use a plug that’s missing a prong, but it

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Dog labelled "consumer" staring at "CTA"
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Why You Should Have A Good CTA

I Spend A lot of time online. Which means that I’ve seen a lot of call to actions. “What Is A Call To Action, Writer Man?” A call to action (or CTA) is how we get people to sign up to our email lists, to

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Cupcake with Facebook likes sprinkled on
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What Is Better: Social Media Marketing Or Digital Marketing?

Alrighty. Let’s talk about digital marketing vs. social media marketing. For The Sake Of Clarity And because I’m hungry, I’m going to use food as an analogy. Imagine a metaphorical cupcake. That’d be digital marketing. Now imagine the metaphorical icing on the metaphorical cupcake. That’d

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Can with "VanCola" written on
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Should You Rebrand Your Business?

“A Bottle So Distinct You would recognise it by feel in the dark or lying broken on the ground.” That was the brief that led to the famous Coca-Cola contours that we all know so well. The design is one of the biggest things that

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SEMRush Accredited Partners
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Becoming SEMRush Partners: It’s About Time!

Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater

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Screen with "The Importance Of Negativity" on it
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The Importance Of Negativity

Humans Are, By Nature Opinionated. And I don’t mean that in a bad way. Whether it’s politics, pets, or pineapple on pizza (it does belong on pizza. Because science), people have thoughts and/or feelings about a topic. And That Extends To Businesses, too. Every business

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Screen with "Myths About SEO" on it
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Myths About SEO

I Love A Good Myth Whether it’s Greek, Norse, or Egyptian, myths are often used to explain things. And that concept has extended to the current day. Living In The Information Age Has given us access to a wealth of… well, information. But not all

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Sign with "Is it worth it for SMEs to invest in Digital Marketing?"
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Is It Worth It For SMEs To Invest In Digital Marketing?

Let’s Take A Moment To Appreciate: SMEs. Accounting for roughly 60% of all global employment, SMEs are the backbone of any economy. But building and running an SME requires dedication and sacrifice. This is why it’s vital to ensure that you put your best foot

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Phone and Airpods in front of Macbook screen
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Web Design Trends For 2021 And Beyond

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs  It’s December 17th, 1996, 24 years ago. CSS (Cascading Style Sheets) v1.0.0 is released by the World Wide Web Consortium – a style sheet language designed

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Pug
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Memes And Marketing – The Future of Marketing

Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the

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Man with a Like notification for face
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Which Social Media Platform Is Best For Your Brand?

It’s time to talk about platforms. Not the shoes. Those have been around since the 1930s. The platforms I’m referring to have been around since the early 2000s. That’s right. Social media platforms. I tried my best to find some solid information on exactly how

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screen with wall of code
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How Do Social Media Algorithms Actually Work?

Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word “algorithm”, understanding how to use it doesn’t require a lab coat or degree. The key to understanding how to maximise your reach online is

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Phone screen showing "ERROR"
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Digital Marketing: Desktop vs Mobile

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their

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people sitting in room staring at laptops with bitcoin logo on laptop front
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How Crypto Is Creeping Up On The Marketing Industry.

The Low-Down On Cryptocurrency.  Since making its way into the limelight, cryptocurrency has changed the way companies market to their customers and, ultimately, the marketing sphere. As it rises in popularity, it becomes more important for companies to understand how it works and how they

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Woman staring in disbelief at phone
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Social Media: The Power of Personality

The internet is weird, and social media is even weirder. Never before have we had the opportunity to represent ourselves in any way we see fit. If we’re angry, we can step back. If we’re sad, we can hide it. We can portray ourselves however

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Everything You Need To Know About Pay-Per-Click (PPC)

The world of paid search marketing is exciting and puzzling, especially when you consider all the various components such as keywords, budgets and bids, ad ranks, etc. For many businesses, pay-per-click or PPC is an essential part of investing in digital marketing. and in this article,

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White glasses with "Your Logo Goes Here" on front
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Growing Your Agency Through White Label Services

White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies

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People in train wearing masks
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The Impact of COVID-19 on Digital Transformation

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over

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two hands connecting over red background
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The Importance & Benefits of Outsourcing Your Creative Services

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, KlickSense sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative

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three brightly coloured lightbulbs on coloured backgrounds
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Your Comprehensive Guide to Digital Marketing Terms

What’s new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it’s hard to keep up, but the bare necessities remain the building blocks of the industry.  Our comprehensive guide to digital marketing terms attempts to define common digital

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The Importance of Effective Social Media Content

The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services – in other words, they are utterly spoiled for choice. With so many companies online trying to get the word

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Hashtags 101 & How to Use them Correctly

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how

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Neon sign showing a heart with the number 0 next to it
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7 Social Media No-No’s To Stop Doing Right Now

Social media. A term you likely hear daily – especially if you’re running a business. The social media sphere is an excellent way for your brand to connect with your audience. After all, it’s the digital age – but it’s not always so groovy, baby.

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Man holding recorder
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Why Video Content Is King In 2021?

The world we live in today is driven by technology and information. And consumers have access to this endless stream of knowledge with a mere press of a button. With a profuse amount of content produced every second, it is getting harder and harder for

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people-drinking-milkshake-with-masks
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Your Brand Through Social Media in a Post-COVID World

While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space

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Women lying on the floor holding cardboard sign saying "2020, ARE U DONE?"
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Top Insights From 2020’s SEO Statistics For Your Website

The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing

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binary-numbers-reflecting-on-man
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5 Reasons To Outsource Your Web Development Services To South Africa

Receive Cutting-Edge Website Development Services with KlickSense Why should you consider outsourcing your website development services to South Africa? It goes without saying that a business’ website is one of its most essential aspects. The internet is changing daily. Technological advancements are accelerated. Achieving success

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Recovering and expanding your practice post covid-19