Essential Social Media Statistics Of 2022

As the year comes to an end, it’s essential to reflect on the growth that’s taken place – despite obstacles the globe saw. 2022 hasn’t necessarily been an easy year for businesses, large and small.
However, one key takeaway is that, since 2020, the digital sphere has become an essential tool for almost every kind of enterprise.
What used to be nice-to-have for many brands has become a pivotal link between businesses and their customers in times of technological advancement, and recovering from a global pandemic.
Here are some essential social media statistics for 2022 – we’ll take a look at social media facts, social media use, and also answer some questions about social media’s importance!

Essential Social Media Stats Of 2022


Global Media User And Social Media Use Growth

According to a report by Kepios, there are currently around 4.70 billion social media users as of July 2022, equating to around 59% of the global population – meaning that social media use has grown by around 227 million people since July of 2021.
The average daily time spent on social media per user in January of 2022 sits at around 6 hours and 58 minutes per user, an increase of 4 minutes since January of 2021, and a huge jump from 2 hours and 29 minutes in October of 2020.
It’s safe to say that, besides more businesses and individuals naturally adopting the social media trend, COVID-19 and the effects of a near-global lockdown amplified this growth spurt, and have only served to heighten the significance of brands cultivating their social media presence. 

Social Media Platform Popularity

According to a report from Buffer, Facebook still sits as king in terms of social media popularity, with 2.9 billion monthly annual users, meaning that roughly 36.9% of the world’s population are Facebook users.
Within a marketing context, this makes it the best platform for social media advertising.
Youtube takes second place at 2.2 billion, as well as placing second for the most-used search engine after its parent company, Google.
WhatsApp places in third with 2 billion monthly annual users, with the rise of WhatsApp for businesses becoming increasingly popular.
Despite its rise since its launch in 2017, TikTok places in 7th, with only 1 billion monthly annual users, still not beating out Instagram, its main competitor.
However, it has recently overtaken Google as the most visited internet site.
As far as brands utilising TikTok for marketing purposes goes, some major companies who hopped on early are still seeing success, with the likes of MAC Cosmetics and The Washington Post.
However, many are still opting for the TikTok influencer route to establish a brand presence on the platform.
Businesses should keep an eye out to ensure their social media marketing strategies focus on platforms with the most social media use.

Mobile Optimised Content Is (Still) King

One of the obvious social media facts is that content creation across social media platforms performs best when optimised towards mobile content.
In a global digital setting, 7.26 billion people are using phones according to a study by bankmycell. That means roughly 91% of the global population has a phone of some kind.
And, with almost all global internet users connected via mobile devices, the same can be said for social media use.
It’s estimated that around 99% of social media users access their preferred platform via mobile devices, with just 1 in 5 using a laptop or desktop computer.
Creating mobile-friendly content across the board has never been more relevant or essential to a brand’s business strategy. And the increase in social media use will only increase this demand.

Could Social Media Be The New Word Of Mouth?

Brands shouldn’t ignore the impact of a positive customer experience.
Oberlo’s report has found that 71% of people who’ve had a positive interaction with a brand on social media are likely to recommend that brand to their friends and family.
With people spending an average of nearly 7 hours using social media, it makes up for almost the entire waking day. In essence, the social media user spends the majority of their life on social media.


Examining this year’s social media statistics reveals just how quickly social media use is accelerating.
While much of this is because of COVID lockdowns, businesses that used social media to stay afloat during those times are the ones who have been the most succesful since then.
No matter whether these consumer trends are fads or here to stay, brands should continue to focus on building a solid social media presence so that they can continue to connect with existing and potential customers.

Frequently Asked Questions

Social media because it allows you to reach, nurture, and engage with your target audience quickly and effectively.
– Social media audits – Clear goals – Clear understanding of your target audience – The right platform – A content bank and social media schedule – Analysis and measurement – Finding the ideal time for engagement.
A clear, solid strategy is the most important thing for effective social media marketing.

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