While businesses have begun paying more attention to their digital marketing and are beginning to realise how essential it is to establishing brand awareness, there are still some who are doing the bare minimum to get by, ultimately scrambling to connect with customers after things have gone badly.
With the festive season upon us, let’s take a look at some tidbits for some festive internet marketing inspiration.
The Only Holiday Digital Marketing Tips You Need This Holiday Season
Whether you plan on being more active on social media this holiday season, sending out a festive newsletter targeting previous customers, or running a special promotion, this is the first (and most important) holiday digital marketing tip.
Even if you’ve only got the bare-bones basic skeleton, it’s better than nothing at all.
Here are some questions to ask yourself to get the ball rolling:
- How are you wishing your audience a happy holiday season?
- Are you sending out an email or social media post to let them know you’ll be closed for the festive season or any other important information?
- How are you planning on informing your customers about your holiday offerings?
- Are your offers easy to redeem?
- Is your website set up for the promotion?
- Is your store prepared for potential surges in web traffic over the festive season?
All great holiday digital marketing tips start with experimentation, and this is the perfect time to get into it.
Try sending out social media posts at different times, or finally send a newsletter to that mailing list you’ve been growing.
Your audience is more engaged during the festive season, and this is a great opportunity to try out that idea that you’ve kept shelved for months.
Be bold about testing your ideas.
It’s the only way to determine whether or not your audience will be receptive to what you’re trying to do.
Have some fun with your digital marketing approach this festive season and spread some holiday cheer – your customers will be happy to be part of it.
One of the most significant aspects of digital marketing is engaging with your audience.
Don’t make the mistake of not connecting with your followers.
If somebody comments on your posts, make sure you interact with them.
During the holiday season, this connection is even more important to create and maintain.
Even just stocking filler content will do the trick – like a happy holiday post.
A great way to engage with your customers online is to crowdsource content from your digital community.
If somebody posts a picture with you tagged in it, repost it and shout them out!
Keeping your customers involved in your brand allows you to grow a solid online audience, build relationships with future customers, and maintain current connections. The festive season is the best time to foster a bond with your community!
The best gift you can give is the gift of giving.
Acknowledge your customers’ participation in your brand’s success and their ongoing support.
Whether you’re running a special promotion, hosting a giveaway, or just want to send a message thanking your customers, now’s the time to show your gratitude for the role they’ve played in helping your company grow this far.
Nurture your current client base with a little old-fashioned appreciation, and remember to channel the holiday spirit (with some great Christmas puns).
A short and sweet customisable message example:
Happy holidays from the (company name) family!
Thank you for supporting us, and may your holiday season be filled with joy!
This isn’t just a good holiday digital marketing tip – it’s a great digital marketing tip any time.
Once everything’s planned out, your posts are scheduled, and emails are heading to inboxes, you’ll be happier for it come Christmas morning when your customers can feel your brand presence.
Set Actionable Goals
What do you want to achieve with your digital marketing efforts during the festive period?
Do you just want to maintain an online presence while your business closes for the holiday?
Or do you want to encourage customers to keep using your products or services?
Identify the most desirable outcomes for your brand, and set actionable goals to achieve them.
Let’s say you want to run a Christmas marketing email campaign that urges your customers to buy your product.
Set manageable tasks that will lead you to the outcome.
In this scenario, it could be something like:
- Writing email copy
- Formatting the content or creating a catchy newsletter post
- Setting up the mailing list
- Creating a social media post that informs your followers and directs them to your store/website
- Scheduling the email and social media post in advance
Your approach here makes all the difference.
Setting reasonable objectives is key to reaching them.
Don’t overwhelm yourself by attempting to become an internet marketing expert overnight.
Steady progress is always more sustainable in the long run.
Here are some simple digital marketing ideas you can action in less than a day:
- Create a happy holidays post for your social media accounts
- Publish a short blog piece or social media post that highlights the positives your brand experienced in the year.
- Send out a simple email with a festive subject line to thank customers for their support.
As 2022 comes to a close, it’s important to keep in mind that the festive season is a time to reflect on the past year, plan for the next one, and spend time with loved ones. So, any content you create or messages you send should present this sentiment.
Brands that follow a bullet-proof digital marketing strategy are always making progress towards bettering their business and building new relationships with new customers.