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Woman holding two Meta tiles infront of eyes

Recently, Facebook Has Changed.
It’s sitting under the new moniker, Meta.
But that’s not the only change that the social media giant is undergoing.
With this new change, it’s also introduced something else: the Metaverse.
The Metaverse is just one of the changes in the list of things happening now, but it’s the one which will have the biggest impact on digital marketing as a whole.

What Is The Metaverse?
It’s difficult to describe exactly what it is, but the best definition would be a cyberspace of sorts.
One that connects many social platforms into a virtual reality, where people can chat to digital renditions of their friends and loved ones around the world in real time.

How Would Digital Marketing In The Metaverse Differ From The Norm?
For starters, it would allow companies who have the budget to invest in creating immersive ads, avatars, and personas that could interact with people – giving them an entirely new way to connect with their audience.
Additionally, we’ve recently seen a spike in virtual influencers, who could be transferred into this new virtual space to interact with followers, probably for a price.
It would become the virtual equivalent of seeing your favourite celebrity, snapping a picture with them and running to tell your friends about it.
Video competitions would become more popular, and we could even see companies give people a chance to try out certain goods and services if they’re translated over effectively.

 

What’s The Catch?
Digital marketing in the Metaverse, as mentioned earlier, would be significantly more expensive (at least initially) than any other kind of digital marketing.
Secondly, there’s going to be a steep learning curve in understanding how to market in the Metaverse, something which is also going to cost companies of all sizes a pretty penny.
Whoever gets there early enough will have a foot in the door if it does become a big thing, especially if they come onto the scene in the right way.
The other thing to keep in mind is that there’s no guarantee that the method of payment for ad spaces is going to be the same as it is now.
It could be a case of auctioning spaces to the highest bidder.
It could be on a first-come, first-serve basis.
It could even just be a case of who you know.
Whatever the case, the biggest catch of all is that – for the time being – we’re completely in the dark as to what the plan is.

What’s The Take-Away?
As people do, they have a tendency to dismiss things that they don’t fully understand.
While the Metaverse is shaping up to have a massive impact on digital marketing, the truth is that it’s moving at a very slow pace.
Much like the increasing popularity of paying for things in cryptocurrencies, early adopters stand to gain a lot by using this time to learn how to market in the Metaverse, and how digital marketing in the Metaverse could be integrated into their current advertising models in a way that adds to the multiple channels of advertising.

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