Every day millions of internet users search for local products and services on Google.
But what most people don’t know is the impact that local SEO has on small businesses. Here are some impressive local SEO stats that highlight the vital role that Google plays in local businesses’ survival.
IS LOCAL SEO THE YELLOW PAGES OF THE DIGITAL ERA?
The days of the yellow pages are behind us, but listing your company is not. Local online directories and Google My Business are your best bet to ensure you are found when someone searches for products or services related to your business.
A BUSINESS THAT’S DISCOVERABLE IS A BUSINESS THAT GETS CONVERSIONS.
SEO is the best inbound strategy in terms of sales conversion versus effort. Think about it: how many times have you searched for a product or service online and then visited a business based on the search results? Too many times to count! Well, that’s how customers discover your business. Visibility is critical here.
OPTIMISE FOR MOBILE FIRST – ALWAYS!
Mobile users do not easily find mobile-friendly websites, but they are more likely to convert customers. A site that is not optimised for mobile users can seriously hurt business and give potential customers away to your competitors. Today, customers are far less likely to deal with a company that has a poor website.
Mobile search rankings are more important than ever and will only grow increasingly important over time. In fact, 87% of smartphone users use search engines at least once a day.
According to an article published on Think With Google, 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load – amplifying the above statistics, as well as the importance of ensuring that your website is mobile-friendly. And marketers tend to agree – HubSpot research revealed that the top technical SEO tactic used by marketers to improve site performance is by optimising mobile performance. The same report also states that almost 25% of companies invest in mobile optimisation as a top SEO tactic.
ADVERTISING SHOULD BE CUSTOMISED TO YOUR LOCATION
Are you running Google ads? Ads that are tailored and targeted to a specific location perform better too. Whether through geo-targeting or keyword usage, custom ads are far more engaging to customers than general ones.
We are living in the age of convenience. And people are in favour of anything that offers instantaneous results. Findings in a 2018 Think With Google article reveal a 900%+ growth in mobile searches for “near me today/tonight” within two years.
So the key takeaways are as follows:
- Mobile-friendly is a must.
- Make sure your business is visible.
- And users respond to localised information and content more.
And if your statistical fill hasn’t been met, there’s more where that came from . . . Our article on Top Insights From 2020’s SEO Statistics For Your Website is jam-packed with SEO stats, and if you are interested in finding out the benefits of hiring an SEO agency, then read all about it in this blog post.