Once upon a time , SEO was much simpler than it is today.
In the early 2000’s, websites could rank first just by stuffing keywords into their pages as much as possible. To the point where keywords would be placed around web pages, and being changed to match the page colour so they remained invisible.
But, thanks to Google’s Florida, Panda, and Hummingbird updates, Black Hat practices like that have gone down significantly.
The practice of keyword stuffing may have dropped, but the importance of keywords has only gone up, and being able to find the right ones means that you need to have the right tools for the job.
But, while software like SEMrush is a fantastic and incredibly comprehensive way to do it, if you’re starting out and don’t necessarily have the funds to do it, you need to find ways to work around that.
So, let’s have a look at some of the best free keyword tools out there to help you start ranking in the world of SEO.
6 Best Keyword Research Tool
Easily one of the best free keyword tools is Google.
Apart from being the biggest search engine, Google already offers you key phrases and keywords by simply searching for… well, anything.
It’s incredibly simple, too.
All you need to do is search for something, and you’ll immediately be given a list of related popular searches, which is great for looking at keywords that are relevant to your search.
Best of all? It’s completely free.
Google Trends is a great keyword research tool, especially when it comes to looking for seasonal keywords for things like holiday promotions.
When searching for something, it’ll show you how the keyword has been ranking throughout the months, which is great for planning content calendars.
On top of that, Trends also shows you which keywords are ranking highest, as well as the most popular keywords averaged over months or years, meaning that the most popular current search may not be as popular as a less searched-for one later on.
In a previous article on the best social media platform for your brands, we established that Reddit is great for finding out information on niche topics, as well as finding a more personal aspect, because it’s a place where people aren’t able to advertise as much on it.
Which makes Keyworddit the best tool for keyword research for Reddit specifically.
All you have to do is search for a subreddit (“digital marketing” for example), and it’ll mine through all of the titles and comments in that thread, and give you up to 500 keywords relevant to that niche.
Bulk Keyword Generator
The Bulk Keyword Generator is a great free keyword tool, but it’s also the best keyword research tool when it comes to local SEO.
Instead of searching for a particular keyword or phrase, you can instead search for a specific industry, and find keywords that are trending in that industry.
The Keyword Generator from Ahrefs is great for generating keywords.
Ahrefs has paid plans, and ranks up there as a competitor for sites like SEMrush.
The difference here is that the Keyword Generator is like a free trial, without having to pay for a subscription.
With 170+ countries to choose from, it also offers you a keyword difficulty for the first 10 keywords, which is great for seeing what you can aim to rank for without having to look for less-popular phrases.
Coming from Neil Patel, Ubersuggest is one of the best keyword research tools for planning things like articles.
All you have to do is download the extension to your browser, search for a topic in your browser, and it’ll show you key metrics such as social shares and estimated search visits for each article. Find out what keywords each article has ranked for by clicking on the site visits.
While You May Have Access To The Best Keyword Research Tools,
A digital presence is never easy to build, and it’s important to make the most of every tool available to get ahead, especially if you’re working on a budget. Keyword research also needs to be implemented strategically into your website content plan to ensure you don’t misuse the keywords and end up cannabilizing your own reach.
There are a myriad of great free keyword tools to help you get started, and (at the very least) reach a point where you can look at expanding from free to paid.
But, I’ll leave you with this: The best keyword research tools are only as good as the person using them.