Marketing can be incredibly easy – or incredibly hard.
And, while there’s a lot to be said about the quality of your product/service, the biggest determining factor of your success is your marketing strategy.
But with so much information going around about what to do (and what not to do), it can be confusing to figure out how to know if your marketing strategy is working or not.
Let’s take a look at some things to look out for to determine whether or not your marketing strat is going to be a success – or a flop.
Signs Your Marketing Strategy Isn’t Working
You’re Not Meeting Your Objectives
This is an obvious one, but it’s one of the biggest ways to figure out if your marketing strat is working.
If your marketing campaigns aren’t meeting the goals you’ve set out, then that should be the first sign that your marketing strategy isn’t working.
Your Unit Of Measurement Is Wrong
Before anything can happen, it’s important to determine how you’ll determine whether or not your marketing strat is working.
Are you looking to position your brand in a specific way?
Are you trying to sell a specific product?
Do you want to create hype?
Figure out what you want to see happen, and work towards that.
You’re Attracting The Wrong Audience
Something which many fledgling companies fail at is figuring out a specific buyer persona.
In terms of how to know if your marketing strategy is working, it’s going to be almost impossible to do if you’re not making yourself visible to the right audience.
Your Business Isn’t Getting Any Traffic
If you meet all of the above criteria, but something still isn’t clicking, it’s important to look at the traffic coming to your business.
In marketing, data is your best friend, and not having enough – or not looking at all – is going to be a big deciding factor.
If you’re not attracting any traffic, then it may be time to go back to the drawing board.
Your Metrics Are Baselining
Looking for signs your marketing strategy isn’t working?
If your metrics start to go down, down, down, then you may be in trouble.
If you’re too focused on the end of your customer journey and don’t dedicate enough time to the steps to that point, you could be losing out on a ton of potential customers simply because you’re jumping the gun.
You’re Not Seeing ROI
While this point applies more to products than anything else, it’s still important (and applicable) to all businesses.
Marketing is about driving sales. But it’s also about telling a story.
Focus on your “why” more than the benefit of your product or service.
People don’t just buy a product or service – they buy into a company.
If they don’t believe in the company’s goal, they won’t support it – no matter how hard you try.
Your Audience Is Telling You It Isn’t Working
Last (but certainly not least) is the audience.
If your audience is telling you your marketing strat and/or campaign isn’t working, then your marketing strat and/or campaign isn’t working.
If you’ve gotten to the end of this list and thought, “This is all general knowledge.”, you’d be right.
But the problem is that too many people focus on the grand scheme of things instead of looking at the simple steps that lead up to that final goal.
Pay attention to the before, during, and after, and you’ll see the results you really want.