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Metadata Best Practices

Book about metadata best practices

In the world of SEO, metadata is definitely considered one of the most important factors when optimising.And, while Google is lessening the importance of metadata, it’s certainly not ignoring it.Let’s take a look at some metadata best practices that’ll help you get your site seen. Metadata Best Practices What Is Metadata? In short, metadata is […]

Tracking Your Competition In The Hospitality Industry

tracking hotel competition

It’s no secret that the hospitality industry is incredibly competitive. So if you want to maximise your growth, you need to learn how to keep an eye on your competitors.Let’s look at a few ways you can track hotel competition. Tracking Your Competition In Hospitality Monitor Their Website & Blogs Websites and blogs offer a free […]

10 Best Digital Marketing Blogs

best digital marketing blogs

In the information age, it’s difficult to find reliable sources, regardless of your niche.That’s where blogging comes in.Introduced in the 90s, blogs have grown to be one of the biggest sources of organic traffic.But sometimes it’s tricky to find the blogs that give you the insights you need.Let’s take a look at the best digital […]

UGC Marketing & Hospitality

It’s no secret that the hospitality industry is customer-centric.But in the digital age, offering an amazing experience doesn’t help much if it’s not shared with other people.Enter UGC.UGC is the lifeblood of the hospitality industry.And it’s important to know how to get and use it.Let’s look at UGC marketing, and how it can elevate your […]

SEO Vs. PPC – Which One’s Better?

seo vs ppc

There’s no denying that the world of digital marketing is complicated.And that definitely extends to the question of SEO vs. PPC.However, there’s no one-size-fits-all answer.And, more often than not, it’s not a question of SEO vs. PPC, but rather one of SEO or PPC.Let’s look at SEO vs. PPC, and which one’s best for you. […]

120 Digital Marketing Tools

120 digital marketing tools

In the world of digital marketing, there’s a veritable smorgasbord of tools out there to get you up and running.While we’ve all seen the “101 digital marketing tools” lists, we’ve taken it a step further. Well, 19 steps, to be exact. Here’s our list of 120 digital marketing tools! The KlickSense List Of 120 Digital Marketing […]

Unravelling The Threads App

floating threads app with Instagram gradient

Nowadays, social media is based around social engagement and community building.Apps like Instagram, Facebook, and LinkedIn have built a template which has been followed as the go-to for how social media works.Enter Threads.Meta’s latest app isn’t just a direct competitor to Twitter – it’s arguably the most disruptive thing to happen to social media since […]

What Is Dark Social Media?

what is dark social media

When it comes to social media marketing, the focus almost always sits on the big platforms, namely: But, as popular as these platforms are, they’re not the busiest channels for social media marketing.Hidden away from taggers, trackers, and monitors, is dark social media.But what is dark social media? Let’s take a look. Shining A Light On […]

The Do’s And Don’ts Of Copywriting

do's and don'ts of copywriting

There’s often a misconception that writing copy isn’t just easy – it can be done by just about anybody.And, while it’s not entirely wrong, it’s definitely far from right.True, anybody can write copy – but not everybody can write copy well.If you want to get into the world of writing copy, it’s important to keep […]

Is Your Business Growing Too Quickly?

signs your business is growing too quickly

Growth is the ultimate goal for almost all companies.But growth isn’t always good.We’ve put together some signs that your business is growing too quickly. Is My Business Growing Too Fast? Signs Your Business Is Growing Too Quickly. The Culture Is Confusing Your Employees One of the biggest signs that your business is growing too quickly […]