As more and more people rely on the internet to research and book accommodation, online reviews are becoming more and more critical in building a solid reputation. In the hospitality industry, reviews are one of the most critical aspects of building a solid reputation. Making
Hashtags. The unofficial symbol of the millennial digital age. No matter which social media network you use, social media hashtags probably appear somewhere in your social media strategy. But, while a good hashtag strategy is important, you have to know how to choose the right
It’s no secret that businesses are facing more challenges now than ever before. While owning a business has never been an easy gig, things like fluctuating stocks, interest rates, and overall work stress make it tempting for people to cut their losses and tighten their
Essential to any effective digital marketing campaign, pay-per-click (PPC) is a way to bring visitors to your site – for a price. In this guide, we’ll break down PPC advertising, and answer the big question: What is PPC marketing? What Is PPC Marketing? A
Every day, millions of internet users search for local products and services on Google. What most people don’t know, however, is that the results they find are all thanks to good local SEO. Here are local SEO stats that highlight the role that Google plays
Growth is the ultimate goal for almost all companies. But growth isn’t always a good thing. We’ve put together some signs that your business is growing too fast. Is My Business Growing Too Fast? Signs Your Business Is Growing Too Quickly. Employees Are Confused By
In the aftermath of a global pandemic, social media has proven to be an invaluable channel for reaching and converting customers. Social media marketing calls for staying up-to-date with social media trends. 2023 is shaping up to be a year of significant growth in the
Any good UX design always places the user front-and-centre. Prioritising the user ensures that your design is a hit – without users necessarily realising it. If a site has a stunning first impression due to great UI – that’s great. If a site was enjoyable
There’s often a misconception that writing copy isn’t just easy – it can be done by just about anybody. And, while it’s not entirely wrong, it’s definitely far from right. True, anybody can write copy – but not everybody can write copy well. If you
While businesses have begun paying more attention to their digital marketing and are beginning to realise how essential it is to establishing brand awareness, there are still some who are doing the bare minimum to get by, ultimately scrambling to connect with customers after things
Over the past few years, marketing blogs and websites alike have spoken about the importance of a business’s online presence. And, with the power of the pandemic, people began spending even more time online. That means your online presence is even more critical now than
Insurance agents don’t have an easy gig. Being creative in your marketing efforts is crucial in standing out above your competition. Although, while it may not be easy, it’s certainly not impossible. Let’s take a look at insurance on social media, and how you can
Black Friday is a term that’s infamous in the eCommerce sphere, and for good reason. Black Friday is the one time of year where deals are often cut so low that some eCommerce stores have complained about their payment gateways crashing as a result of
As the year comes to an end, it’s essential to reflect on the growth that’s taken place – despite obstacles the globe saw. 2022 hasn’t necessarily been an easy year for businesses, large and small. However, one key takeaway is that, since 2020, the digital
While most people think of car marketing as a car salesman selling a car, the fact of the matter is that, in the automotive marketing process, that’s the final step. A lot of work goes into driving customers to the showroom floor, and automotive marketing
When it comes to business, nothing showcases the power of a successful business model quite like franchises. While it’s important to have a great location for your franchise, the importance of franchise marketing can’t be understated. The real power lies not in where you are,
Did you know that SEO drives 1000%+ more traffic than organic social media? This is an era of the internet; and life, as we know it, very much depends on the digital scene. In many ways, websites are crucial to brand success – and website
In the hospitality industry, it’s crucial to be aware of the latest in hospitality marketing trends to keep yourself up-to-date and ahead of your competition. We’ve put together a guide of things to keep an eye out for to help you prepare for what’s currently
UK Telemarketing Guru Partners With SA Digital Marketing Agency Digital marketing agency KlickSense partners with the Managing Director of CleverVine, Lisa Whitehouse for promising growth opportunities in the UK. With decades of experience in both large corporate and SME businesses, Lisa’s expertise offers KlickSense an
Since August of 2020, Instagram introduced reels, which has created a new opportunity for marketers to reach out to its audience, especially given how well videos do (but how difficult they are to create). However, despite that, the question still remains: Are reels that effective?
More often than not, when looking for a new dentist, people will turn to online searches in the hopes of getting what they’re looking for. But with so many big names taking over the front page of Google with paid advertising, it can be difficult
Marketing can be incredibly easy – or incredibly hard. And, while there’s a lot to be said about the quality of your product/service, the biggest determining factor of your success is your marketing strategy. But with so much information going around about what to do
Being a dentist is tricky enough – but when patients avoid coming in until something chips, cracks, or breaks, it’s tricky to ensure that you have a steady stream of income. But there doesn’t need to be a pain in order for you to get
The world is speeding up, and attention spans are shrinking. Ads become shorter, and dense pieces of information are being shoe-horned into 5 or 10-second slots. In times like that, it becomes increasingly difficult for companies to market their product or service to people in
In the world of digital marketing, there’s no lack tools out there to get you up and running. While we’ve seen the “101 digital marketing tools” lists, we’ve taken it a step further. Well, 19 steps, to be exact. Here’s our list of 120 digital
Nowadays, almost every purchase starts online. And, with the growing convenience of growing online, it’s no surprise that things like insurance policies are also being purchased online. Marketing for insurance now requires a new level of finesse in order to effectively approach people online. And,
We’ve all seen companies that have the most amazing business ideas because they’ve found a niche that they dominated and grew in. But finding the right niche to work in is often more difficult than you’d think. Luckily, we’ve got 5 easy techniques to help
Discovering new trends can help your digital marketing strategy to stay effective and relevant. The marketing world is continuously changing and is not easy to keep up with these changes. To stay ahead of the competition, here’s why you should stay on top of the
Once upon a time , SEO was much simpler than it is today. In the early 2000’s, websites could rank first just by stuffing keywords into their pages as much as possible. To the point where keywords would be placed around web pages, and being
Nowadays, people rely on the internet for just about everything. Whether you’re looking to shop online or get an answer to a riddle, the first thing most people will do is go online and get what they need. While there are a lot of general
If you enter the world of SEO, you’ll probably hear “keyword” a fair amount, and you may be unsure why it’s such a buzzword. Well, it’s because keywords make up the backbone of search engine optimisation. So, what are keywords in SEO, and what makes
Best Practices For Digital Marketing In Dentistry Like any other industry, dentistry is nothing without a customer base. That means that, while it’s important to focus on your service, marketing for dentists is vital to ensuring you have a steady stream of patients coming in.
Things To Look For in A White Label Digital Marketing Agency Many digital marketing agencies offer a wide variety of services. And, while it’s great to have that skill set, there aren’t actually all that many white labelling agencies. What Is White Labelling? In short,
The Benefits Of Semrush, And Why Agencies Should Use It When it comes to digital marketing, there’s no denying that SEO is a vital part of growth. Which makes it important to know what you’re doing, what your competitors are doing, and how you
Metadata Best Practices When it comes to ranking, the best way to do that is by optimising your site for both Google and your users. And the best way to do that is by making sure your metadata is optimised. In this article, we’ll take
Web 3.0: The Third Generation Of The Internet The simplest thing about the Internet is the fact that it’s complex. And, just like everything else that’s man-made, it goes through stages, or web generations. In the near future, we’re looking at the ushering in of
5 Customer Onboarding Best Practices For any business, successful customer onboarding is an integral key to smooth processes. With that being said, there is sometimes confusion as to what exactly customer onboarding is. In short, it’s the system of acquiring (and keeping) clients who’ve had
How to Do Market Research Whether you’re a brick-and-mortar store or a digital marketing agency, one of the most important parts of any business plan is gathering accurate information regarding your target audience and the potential profitability of your new venture, also known as market
Recently, Facebook Has Changed. It’s sitting under the new moniker, Meta. But that’s not the only change that the social media giant is undergoing. With this new change, it’s also introduced something else: the Metaverse. The Metaverse is just one of the changes in the
Abandoned Carts Are The Bane Of E-Commerce. Abandoned carts are one of the biggest revenue killers that most e-commerce companies suffer from. When the average abandonment rate across all industries is at 69%, it’s clear that there’s a real value in understanding the importance of
One Of The Key Aspects Of E-Commerce Is delivery. While it’s not that hard to set up a website or find things to sell, the real work begins once a purchase has been made, and the product needs to be sent to the buyer. The
In E-Commerce, Many people think that the goal is to ensure that a customer purchases something from their site. While many are satisfied with that, the real work actually begins after that purchase is complete. People rarely buy just one product online, and making sure
Vancula Is Evolving Formed in 2017, Vancula started as a small digital marketing agency in Bloemfontein. Since then, it’s grown and moved to the Western Cape and has since branched out into the UK, and other parts of the globe. While it was initially a
Conversions Are A crucial part of every company’s success, and the ideal ending to a trip on your website. A Conversion Can be anything from purchasing something to getting people to sign up to your weekly mailer. The Point Is to get somebody visiting your
I Love A Good Poem. From classic to slam to blog posts about poetry, I think poems are just great. Something Else I Love Is a good POEM strategy. “A POEM Strategy?” Yes, dear reader. A POEM Strategy. Allow Me To Explain: When it comes
I Was Looking For A post of some kind about digital marketing stereotypes. And, Well, I couldn’t find anything that really spoke about everything what I was looking for. A While Back, I wrote a little piece about misconceptions regarding digital marketing. Which, while sort
Artificial Intelligence Has long been a highly debated topic. Some people love it, some… not so much. But It’s Impossible To Deny That AI has had a huge impact in our lives. And, Since Digital marketing is something based almost entirely around the use of
I’d Like To Share A story with you, dear reader. A story about something which happened to me when I began here at Vancula. For this is a story about how I learned that it’s okay to make mistakes. When I Started Working, I was
Let’s Talk About PPC. “But Writer Man! Why Are We Talking About PPC?” Because, dear subheading, PPC is a really powerful tool when used correctly. Especially In The E-Commerce Sphere. E-commerce PPC is something which many people have tried to utilise, but they don’t necessarily
We’re Back, Ladies and gentlemen. I sincerely hope everybody had a restful break – I know I did. I Did Something I Never Thought I’d Do Over The Holidays. I decided to take a break from technology. Well, to lessen my tech use. More specifically,
There’s No Denying That digital marketing has become the most relevant form of marketing. Every Day, More and more people shift into the online sphere, spending more and more time staring at a screen, and the world has shifted there as well. And The Online
Let’s Discuss Misconceptions. Of course, because this is a digital marketing agency, they’ll be related to… You guessed it! Digital Marketing! This one’s important to me because, despite the fact that we’re almost entirely functioning online, many people don’t seem to understand the importance of
Roses are red, Violets are blue. Digital marketing is complex, So is poetry – hence. . . This blog post. Robert Graves once said, “To be a poet is a condition, not a profession.” In many ways, being a marketer is the same. It is
Traditional Marketing vs. Digital Marketing: Which One Is More Relevant? Bob Dylan Said It Best When he declared that the times, indeed, are a’ changin’. But How Does That Apply To The Marketing World? With the time’s a’ changin’, has it become a clash of
Something I Never Understood When I was young (well, younger) was being marked on my ability to write creative stories, and my ability to analyse poetry. And It Bothered Me Because I didn’t (and still don’t) understand why there’s a “right” way to analyse self-expression.
One Quiet Day In 1971, a gent by the name of Ray Tomlinson brought into the world electronic mail. And That Changed Everything. Much like the pop-up ad, nobody really could have foreseen the effect it would have on the digital world. (Tomlinson didn’t apologise
So, Which Kind Of Footprint Are We Talking About? Not bigfoot’s, or your ecological footprint, but rather managing your brand’s reputation online. What Is A Digital Footprint? A digital footprint is a history of everything a person or business has done “on the line”. So,
If You’re Like Me, You enjoy getting things done faster. If You’re Like Me, You like to simplify processes without compromising on the result. And, If You’re Like Me, You like to work smarter, not harder! Speaking Of, “Smarter, Not Harder”, One of the best
Alright, So This topic will be a bit different. But I’ve managed (somehow) to convince my boss that this blog post would work, so here we are. And I’m Glad To Be Back. Even though I’m only here for this post before the interns take
There Are a Number of Digital Marketing No-No’s To Avoid. Things so bad they could be likened in severity to sins. Lust, gluttony, envy, slothfulness, wrath, and pride can be detrimental to a business. … Or worse. However, There Can Be Redemption. By staying away
Digital Marketing Campaigns Are Like A Plug.* In order for it to work, it needs to have all of its needed working parts. And, Of Course, It needs prongs. I dunno if you’ve ever tried to use a plug that’s missing a prong, but it
I Spend A lot of time online. Which means that I’ve seen a lot of call to actions. “What Is A Call To Action, Writer Man?” A call to action (or CTA) is how we get people to sign up to our email lists, to
Alrighty. Let’s talk about digital marketing vs. social media marketing. For The Sake Of Clarity And because I’m hungry, I’m going to use food as an analogy. Imagine a metaphorical cupcake. That’d be digital marketing. Now imagine the metaphorical icing on the metaphorical cupcake. That’d
“A Bottle So Distinct You would recognise it by feel in the dark or lying broken on the ground.” That was the brief that led to the famous Coca-Cola contours that we all know so well. The design is one of the biggest things that
Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater
Humans Are, By Nature Opinionated. And I don’t mean that in a bad way. Whether it’s politics, pets, or pineapple on pizza (it does belong on pizza. Because science), people have thoughts and/or feelings about a topic. And That Extends To Businesses, too. Every business
I Love A Good Myth Whether it’s Greek, Norse, or Egyptian, myths are often used to explain things. And that concept has extended to the current day. Living In The Information Age Has given us access to a wealth of… well, information. But not all
Let’s Take A Moment To Appreciate: SMEs. Accounting for roughly 60% of all global employment, SMEs are the backbone of any economy. But building and running an SME requires dedication and sacrifice. This is why it’s vital to ensure that you put your best foot
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs It’s December 17th, 1996, 24 years ago. CSS (Cascading Style Sheets) v1.0.0 is released by the World Wide Web Consortium – a style sheet language designed
Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the
Welcome back, everyone! Today we’re going to take a look at SEO for absolute beginners. SEO stands for Search Engine Optimisation. “But writer man! SEO is just for IT people!” That’s where we’ll have to disagree, dear reader. SEO is vital for any online business.
It’s time to talk about platforms. Not the shoes. Those have been around since the 1930s. The platforms I’m referring to have been around since the early 2000s. That’s right. Social media platforms. I tried my best to find some solid information on exactly how
Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word “algorithm”, understanding how to use it doesn’t require a lab coat or degree. The key to understanding how to maximise your reach online is
Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their
The Low-Down On Cryptocurrency. Since making its way into the limelight, cryptocurrency has changed the way companies market to their customers and, ultimately, the marketing sphere. As it rises in popularity, it becomes more important for companies to understand how it works and how they
The internet is weird, and social media is even weirder. Never before have we had the opportunity to represent ourselves in any way we see fit. If we’re angry, we can step back. If we’re sad, we can hide it. We can portray ourselves however
The world of paid search marketing is exciting and puzzling, especially when you consider all the various components such as keywords, budgets and bids, ad ranks, etc. For many businesses, pay-per-click or PPC is an essential part of investing in digital marketing. and in this article,
White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies
The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over
Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, KlickSense sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative
What’s new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it’s hard to keep up, but the bare necessities remain the building blocks of the industry. Our comprehensive guide to digital marketing terms attempts to define common digital
The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services – in other words, they are utterly spoiled for choice. With so many companies online trying to get the word
What Exactly Is Social Listening? Social listening is the practice of tracking social media networks for mentions of your brand, competitors, product, and more. It is a crucial (and often overlooked) aspect of audience research for B2C digital marketing. Social listening is not to be
Social media. A term you likely hear daily – especially if you’re running a business. The social media sphere is an excellent way for your brand to connect with your audience. After all, it’s the digital age – but it’s not always so groovy, baby.
The world we live in today is driven by technology and information. And consumers have access to this endless stream of knowledge with a mere press of a button. With a profuse amount of content produced every second, it is getting harder and harder for
Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands
While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space
The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing
Receive Cutting-Edge Website Development Services with KlickSense Why should you consider outsourcing your website development services to South Africa? It goes without saying that a business’ website is one of its most essential aspects. The internet is changing daily. Technological advancements are accelerated. Achieving success
