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Broker Marketing Packages (South-Africa)

We've got the best solutions and strategies you need to grow.

Struggling to grow your client-base?

Unsure where your next lead may come from?

We’ve got the solution for you.
Not only can we create and manage your online presence – we’ll drive leads straight to your door.

Insurance is complex, and often a headache. Our tailor-made solutions packages are your bridge to getting new policy-holders. 
Short-term insurance? Check.
Life insurance? Check.
Any other insurance? Check.
What we’re saying is that our high-converting marketing strategy is guaranteed to show you results because:
a. We’re policy-holders too.
b. Our job is to talk to your audience. 


We want this to work for you, which is why we’re offering our starter package at 50% off. 

All pricing contingent on a 12 months contract 

Fundamental

Testing The Waters(30-50 leads a month)
R7000
R 3500 Monthly - Suggested R10 000 to platforms
  • PPC Google Search Campaign
  • Social Remarketing - 2 ads designed every term
  • Linkedin Sequencing campaign for 1 profile
  • 1 Landing page for the contract term
50% off Month 1

Business

Best For Growth (50 - 100 Leads a month)
R 12000 Monthly - Suggested R15 000 to Platforms
  • 5 page Basic Website / Hosting / Maintenance
  • PPC Google Search Campaign
  • Social remarketing/ 2 Ad designs every term
  • Linkedin Sequencing campaign for 2 profiles
  • Local SEO
  • 1 Monthly Newsletter from our library
  • 2 landing pages for the contract term

Enterprise

The Premium (100+ leads a month)
R 18000 Monthly - Suggested R20 000 to platforms
  • 8 Page website , advanced functionality
  • Hosting of website/Maintenance and 8 email accounts
  • PPC Google Search Campaign
  • Social Remarketing/4ads designed every term
  • Linkedin Sequencing campaign 3 profiles
  • Local SEO and Directory listings
  • 2 Monthly newsletters from our library
  • 4 landing pages for the contract tern
  • Who this is for?

This package is designed to ease you into the digital realm, and expose you to the beauty of digital marketing that will passively drive leads to you. We now offer 50% off your first month to try the services.



Breakdown of services. 

  • Landing Page Web Development; Includes 1 standard wordpress landing page. With a means and form to capture leads and more information on services and your company. It is however ideal that you have a website. As the landing page is focused on the keywords and services you need to pro

  • Google Pay per Click Advertising; Setting up of tracking , includes daily optimisations keyword research and , writing of ad copy and all standard management of a full Google search campaign. 

  • Linkedin Outbound Marketing ; messaging sequence and connections. Building new connections on Linkedin and creating warm commercial or industry specific leads. 

  • Social Media Remarketing Strategy; target your prospective customers and new clients using data of website visitors and people actively seeking your services. 

Requirements:

  • You need a Linkedin sales navigator subscription.

  • Facebook business manager 

  • Google account 

  • GMB Listing 

  • If you don't have one we will set that up and if there are any subscriptions fee's payable you will be responsible for the payment of that. 

Who this is for?

This package is great for fast growth and generating interest-based leads for a mid-size brokerage. 

Breakdown of services. 

  • Landing Page Web Development; Includes 1 standard wordpress landing page. With a means and form to capture leads and more information on services and your company. It is however ideal that you have a website. As the landing page is focused on the keywords and services you need to pro

  • Google Pay per Click Advertising; Setting up of tracking , includes daily optimisations keyword research and , writing of ad copy and all standard management of a full Google search campaign. 

  • Linkedin Outbound Marketing ; messaging sequence and connections. Building new connections on Linkedin and creating warm commercial or industry specific leads. 

  • Social Media Remarketing Strategy; target your prospective customers and new clients using data of website visitors and people actively seeking your services. 

Requirements:

  • You need a Linkedin sales navigator subscription.

  • Facebook business manager 

  • Google account 

  • GMB Listing 

  • If you don't have one we will set that up and if there are any subscriptions fee's payable you will be responsible for the payment of that. 

Who this is for?

This package is the ultimate marketing solution that will position you as a leader in the broker industry. Generate new leads and nurture existing clients by providing high-value content. 

 

Breakdown of services. 

  • Landing Page Web Development; Includes 1 standard wordpress landing page. With a means and form to capture leads and more information on services and your company. It is however ideal that you have a website. As the landing page is focused on the keywords and services you need to pro

  • Google Pay per Click Advertising; Setting up of tracking , includes daily optimisations keyword research and , writing of ad copy and all standard management of a full Google search campaign. 

  • Linkedin Outbound Marketing ; messaging sequence and connections. Building new connections on Linkedin and creating warm commercial or industry specific leads. 

  • Social Media Remarketing Strategy; target your prospective customers and new clients using data of website visitors and people actively seeking your services. 

Requirements:

  • You need a Linkedin sales navigator subscription.

  • Facebook business manager 

  • Google account 

  • GMB Listing 

  • If you don't have one we will set that up and if there are any subscriptions fee's payable you will be responsible for the payment of that. 

FAQ

The use of multiple digital platforms for broker expansion is known as digital marketing. It entails using a number of strategies to accomplish a variety of objectives like brand awareness, recognition, lead generation, and conversion. Join forces with our agency to change your brokerage with a comprehensive marketing strategy.

The three digital marketing strategies with the highest return on investment are Social Media, PPC, and SEO. Any marketing strategy for an insurance broker must include these strategies. When combined with SEO, PPC & Social Media, more powerful strategies like email marketing, content marketing, and online reputation management can dramatically increase patient visits and significantly boost your revenue.

​​It has been shown that insurance brokers can increase their return on investment by using digital marketing. It also offers a variety of advantages, including:

 

  • The sourcing of  new clients
  • A trusted online reputation
  • A reduced cost of customer acquisition
  • An increase in inbound leads
  • Growth in local foot traffic
  • And increases customer loyalty

 

Join forces with our marketing firm to implement customized methods that will advance your business.

Prospective customers today have many options and can quickly switch to your competition with a single click. You can see from the data below why digital marketing is so important:

 

  • When selecting a new policy, more than 70% of customers use search engines online for their research.
  • When making a selection, 87 per cent of people consult internet insurance reviews before their purchase.

 

Make an appointment for a meeting with our business to develop a strong web presence for your firm.

The POPI Act sets out the minimum standards regarding accessing and ‘processing’ any personal information belonging to another. The Act defines ‘processing’ as collecting, receiving, recording, organizing, retrieving, or the use, distribution or sharing of any such information. In essence, we believe in taking your data privacy very seriously and you also need to give us consent to access your data.

The short answer is no. However, the correct answer is that a website acts as a digital window where customers and partners can have a look into your insurance agency. It is the foundation of your digital strategy as it also portrays your services and the value that you provide. It also earns your insurance business a lot of credibilities online if you have a well-established website. For web development, please reach out as we do also offer web design packages.

We employ multiple techniques to secure highly targeted warm leads for our clients, such as Google PPC, SEO, Social Media and Email marketing. We set up and manage all of these and through our efforts, leads are being generated and trickle through our funnel until they reach you. All you have to do as a broker is pick up the phone and convert all these warm leads into your new clients. The sales process remains in your control.

Necessary stats on the insurance interest based searches in South-Africa. 

Keyword: “Life Insurance” And variations – on average 76000 people search for life insurance related terms every month across South-Africa/ The golden Question we have for you is. What are you willing to pay for each lead? What is the acquisition costs for 1 client that takes life insurance from you?

Keyword: ” Short term insurance” and Variations – on average 63400 people search for short term related terms every month across South-Africa.

Keyword: “Medical Aid” And variations – on average 346820 people search for medical aid, perhaps they are  looking around or need advice to shift to an alternative provider. 

If you don’t have active campaigns on Google and Facebook you are missing out on people looking to take advice or services you offer on a daily basis. 

 

How does a remarketing funnel work?

The tracking feature of a Facebook pixel allows us to identify bounced website visitors and target them directly through custom ads.

Custom ads are designed to drive already interested people to a specific landing page (often a page they’ve already visited) and down the marketing funnel into a successful conversion.

For Example:

  1. Your business was discovered by an interested person through either organic search, Google My Business, or social media. However this person didn’t take any action.
  2. The Facebook Pixel tracks the person who landed on your page but didn’t convert.
  3. A custom ad is created and targeted to these interested people via their Facebook feed and directs them back to your landing page.
  4. Now your CTA does the work and this traffic becomes a conversion.

Does this work for businesses that don’t use Facebook to target customers?

Yes, since many internet users access various platforms and browse the internet from one email address. So, even if your business doesn’t specifically market through the Facebook network, you can still benefit from the Facebook Pixel’s tracking functionality. Due to the amount of people using Facebook, chances are the person you want back is already on Facebook.

Recovering and expanding your practice post covid-19

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