Digital Marketing

Posted on 16/09/2022

How Can Email Marketing Help Your Dental Practice?

More often than not, when looking for a new dentist, people will turn to online searches in the hopes of getting what they’re looking for. But with so many big names taking over the front page of Google with paid advertising, it can be difficult to find ways to get your name out there - and to keep your existing clients. That’s where email marketing comes in. Email marketing for dentists is a great...

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by Ian Du Toit

7 Signs Your Marketing Strategy Isn't Working

Posted on 09/09/2022

All, Business, Digital Marketing

7 Signs Your Marketing Strategy Isn’t Working

Marketing can be incredibly easy - or incredibly hard. And, while there’s a lot to be said about the quality of your product/service, the biggest determining factor of your success is your marketing strategy. But with so much information going around about what to do (and what not to do), it can be confusing to figure out how to know if your marketing strategy is working or not. Let’s take a look at some...

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by Ian Du Toit

Posted on 02/09/2022

All, Business, Digital Marketing

Effective Email Marketing For Dentists

Being a dentist is tricky enough - but when patients avoid coming in until something chips, cracks, or breaks, it's tricky to ensure that you have a steady stream of income. But there doesn’t need to be a pain in order for you to get patients in. In this article, we’ll look at email marketing for dentists, and how effective email marketing can attract new customers and prompt existing ones to be wary...

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by Ian Du Toit

Posted on 26/08/2022

All, Business, Digital Marketing, Social Media

The Pros And Cons Of Influencer Marketing

The world is speeding up, and attention spans are shrinking. Ads become shorter, and dense pieces of information are being shoe-horned into 5 or 10-second slots. In times like that, it becomes increasingly difficult for companies to market their product or service to people in a way that doesn’t make them roll their eyes and scroll past. Enter: the influencer. More importantly: influencer marketing. Influencer Marketing Pros And Cons. The genius of influencer marketing is the fact...

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by Ian Du Toit

Posted on 19/08/2022

All, Business, Digital Marketing

120 Digital Marketing Tools

In the world of digital marketing, there’s a veritable smorgasbord of tools out there to get you up and running. While everybody’s seen the “101 digital marketing tools” lists, we’ve taken it a step further. Well, 19 steps, to be exact. Here’s our list of 120 digital marketing tools! 120 Digital Marketing Tools MailChimp Whether you’re a digital marketing veteran or a newcomer to the scene, chances are that you’ve heard MailChimp mentioned more than...

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by Ian Du Toit

Posted on 05/08/2022

All, Business, Digital Marketing

Digital Marketing For Insurance Agencies: Best Practices

Nowadays, almost every purchase starts online. And, with the growing convenience of growing online, it’s no surprise that things like insurance policies are also being purchased online. Marketing for insurance now requires a new level of finesse in order to effectively approach people online. And, for a market that relies on growing its client base near-constantly, it’s important to know how to do that in an increasingly competitive landscape. Let’s look at some of the...

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by Ian Du Toit

Posted on 22/07/2022

All, Business, Digital Marketing

5 Easy Techniques To Find Your Brand Niche

We’ve all seen companies that have the most amazing business ideas because they’ve found a niche that they dominated and grew in. But finding the right niche to work in is often more difficult than you’d think. Luckily, we’ve got 5 easy techniques to help you find your brand niche so that you can start up your business, and how to make the most of that growth. Finding Your Brand Niche Niche marketing is a...

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by Ian Du Toit

Posted on 15/07/2022

All, Business, Digital Marketing

How To Stay On Top Of Current Marketing Trends

Discovering new trends can help your digital marketing strategy to stay effective and relevant. The marketing world is continuously changing and is not easy to keep up with these changes. To stay ahead of the competition, here’s why you should stay on top of the marketing trends. How To Keep Up With Marketing Trends Monitor Relevant Social Media Accounts Platforms like Twitter, Facebook, and LinkedIn will help you keep up with the latest...

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by Ian Du Toit

Posted on 08/07/2022

Digital Marketing, SEO

6 Of The Best Keyword Tools – And They’re Free!

Once upon a time , SEO was much simpler than it is today. In the early 2000’s, websites could rank first just by stuffing keywords into their pages as much as possible. To the point where keywords would be placed around web pages, and being changed to match the page colour so they remained invisible. But, thanks to Google’s Florida, Panda, and Hummingbird updates, Black Hat practices like that have gone down...

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by Ian Du Toit

Digital Marketing

Recovering and expanding your practice post covid-19