Digital Marketing

Posted on 27/01/2023

All, Business, Digital Marketing, Hospitality

Online Reviews And Why They Matter In Hospitality

As more and more people rely on the internet to research and book accommodation, online reviews are becoming more and more critical in building a solid reputation. In the hospitality industry, reviews are one of the most critical aspects of building a solid reputation. Making sure you understand the importance of online reviews (and how to handle them) is a simple and effective way to grow your online presence. Online Reviews And Why They...

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by Ian Du Toit

Posted on 13/01/2023

Business, Digital Marketing, SEO, Uncategorised

In-House Vs. Agency: What’s Best For Your Business?

It’s no secret that businesses are facing more challenges now than ever before. While owning a business has never been an easy gig, things like fluctuating stocks, interest rates, and overall work stress make it tempting for people to cut their losses and tighten their belts. One of the things we’ve seen time and time again is businesses moving their marketing in-house - or cutting it altogether. After all - why use a marketing...

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by Ian Du Toit

Posted on 06/01/2023

All, Business, Digital Marketing, Uncategorised

What Is PPC Marketing?

Essential to any effective digital marketing campaign, pay-per-click (PPC) is a way to bring visitors to your site - for a price. In this guide, we’ll break down PPC advertising, and answer the big question: What is PPC marketing? What Is PPC Marketing? A Guide To Pay-Per-Click Pay-per-click is a form of internet marketing that involves advertising your product or service. The catch is that you pay every time somebody clicks that link to visit your...

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by Ian Du Toit

Posted on 30/12/2022

All, Digital Marketing

Local SEO Stats Every Business Should Know

Every day, millions of internet users search for local products and services on Google. What most people don’t know, however, is that the results they find are all thanks to good local SEO. Here are local SEO stats that highlight the role that Google plays in the survival of local businesses. SEO For Local Business: Local SEO Stats Every Business Should Know Is Local SEO The Yellow Pages Of The Digital Era? In short, yes. The days...

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by Lauren Stuttaford

Posted on 09/12/2022

All, Digital Marketing, Uncategorised, Web Design & Development, Web Development

Benefits Of Interactive Web Design

Any good UX design always places the user front-and-centre. Prioritising the user ensures that your design is a hit - without users necessarily realising it. If a site has a stunning first impression due to great UI - that’s great. If a site was enjoyable to use due to great UX - even better. Having an interactive website is one way of making yourself and your business stand out and be remembered. Interactive Websites:...

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by Simóne Viljoen

Posted on 02/12/2022

All, Business, Digital Marketing, SEO, Social Media, Uncategorised

The Do’s And Don’ts Of Writing Copy

There’s often a misconception that writing copy isn’t just easy - it can be done by just about anybody. And, while it’s not entirely wrong, it’s definitely far from right. True, anybody can write copy - but not everybody can write copy well. If you want to get into the world of copywriting, it’s important to keep in mind that there are some things you should (or shouldn’t) do. We’ve put together a list of...

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by Ian Du Toit

Posted on 25/11/2022

All, Business, Digital Marketing

The Only 6 Digital Marketing Tips You Need This Holiday Season

While businesses have begun paying more attention to their digital marketing and are beginning to realise how essential it is to establishing brand awareness, there are still some who are doing the bare minimum to get by, ultimately scrambling to connect with customers after things have gone badly. With the festive season upon us, let’s take a look at some tidbits for some festive internet marketing inspiration. The Only Holiday Digital Marketing Tips...

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by Lauren Stuttaford

Posted on 18/11/2022

All, Business, Digital Marketing, Social Media

Social Media Management Vs. Social Media Marketing: What’s The Difference?

Over the past few years, marketing blogs and websites alike have spoken about the importance of a business's online presence. And, with the power of the pandemic, people began spending even more time online. That means your online presence is even more critical now than ever. Whether you’re a small business owner or a professional marketer, there’s no shortage of reasons to ensure you’re clued up and managing your social media presence. But, with so...

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by Ian Du Toit

A Guide To Black Friday For ECommerce Companies

Posted on 04/11/2022

Business, Digital Marketing

A Guide To Black Friday For ECommerce Companies

Black Friday is a term that’s infamous in the eCommerce sphere, and for good reason. Black Friday is the one time of year where deals are often cut so low that some eCommerce stores have complained about their payment gateways crashing as a result of the number of payments being made crashing the systems. And, while we can’t help payment gateways with that, we can help eCommerce stores prepare for Black Friday with...

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by Ian Du Toit

Digital Marketing

Recovering and expanding your practice post covid-19