Technology

Posted on 20/05/2022

Web 3.0: The Third Generation Of The Internet

Web 3.0: The Third Generation Of The Internet The simplest thing about the Internet is the fact that it’s complex. And, just like everything else that’s man-made, it goes through stages, or web generations. In the near future, we’re looking at the ushering in of Web 3.0. But what happened to Web 1.0 and Web 2.0? What even is “web generation”? Let’s have a look at the different types, and what Web 3.0 could mean for...

Read Post

by Ian Du Toit

Posted on 28/01/2022

All, Digital Marketing, Technology

The Impact Of AI On Digital Marketing.

Artificial Intelligence Has long been a highly debated topic. Some people love it, some...

Read Post

by Ian Du Toit

Posted on 16/07/2021

All, Social Media, Technology

How Do Social Media Algorithms Actually Work?

Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word "algorithm", understanding how to use it doesn't require a lab coat or degree. The key to understanding how to maximise your reach online is understanding how to use social media algorithms effectively. From the creation of sixdegrees (one of the first social media platforms), the ever-changing algorithm has been a defining factor in how...

Read Post

by Ian Du Toit

Posted on 09/07/2021

All, Digital Marketing, Technology

Digital Marketing: Desktop vs Mobile

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their campaigns at mobile users. Let's breakdown, digital marketing: desktop-vs-mobile. Tech-Based Lifeforms Like most people nowadays, I rely on technology to do the majority of my daily tasks. Whether it’s...

Read Post

by Ian Du Toit

Posted on 02/07/2021

All, Technology

How Crypto Is Creeping Up On The Marketing Industry.

The Low-Down On Cryptocurrency. Since making its way into the limelight, cryptocurrency has changed the way companies market to their customers and, ultimately, the marketing sphere. As it rises in popularity, it becomes more important for companies to understand how it works and how they can utilise it for marketing purposes. Despite the mystery surrounding it, cryptocurrency isn't all too complex. Let's look at how it works and then get into how...

Read Post

by Ian Du Toit

Technology

Web 3.0: The Third Generation Of The Internet

The Impact Of AI On Digital Marketing.

How Do Social Media Algorithms Actually Work?

Digital Marketing: Desktop vs Mobile

How Crypto Is Creeping Up On The Marketing Industry.

Recovering and expanding your practice post covid-19