PPC (Pay-Per-Click).

PPC

Make every click count straightaway.

So, what is Pay-Per-Click? Basically, Pay-Per-Click (PPC) or Google Ads management is all about clicks. But you’re also paying for those clicks.

Surely it’s not that tricky, right? While it’s not impossible to do properly, it’s definitely not easy.

Initially, it won’t seem tough at all. A few cents here and there. Ultimately, if you don’t know what you’re doing, it’ll undoubtedly end up being really expensive.

(If you want some more info, you should check out our blog post on PPC marketing.)

So, how do we do it?

Firstly, the KlickSense specialists do in-depth market research. We’ll do research until we know that we’ll give you results. In fact, until every ad results in nothing but clicks through to your website.

At the same time, we remove what’s not working – while improving what is.

Secondly, the team looks at keywords. From negative to long-tail keywords, our overall goal is quality, while also remembering quantity.

Because of all of that work, what we end up with is ads that get significantly more results. Specifically, ads that’ll ensure your business is seen more than your competition

But don’t worry – we’ll keep making sure you don’t spend any more than you need to while this is all happening.

Basically, there’s a lot of work put into figuring out how to get you out there, regardless of your budget.

To sum up.

In essence, our approach is holistic and comprehensive.
(Because saying that sounds cooler than “we pay attention to everything”)

And, because we love what we do, we offer a killer service. One that’s equally as good as (if not better than) the best digital marketing agencies around. But we’ll also do it without breaking the bank.

But why should I?

Because the worst that could happen is:
– You’ll save more in the long run
– You’ll see better results than before
– And we know you won’t be disappointed.

In fact, we promise you won’t be disappointed. Still don’t believe us? Then why not book a call to see for yourself?

Overall benefits of our PPC service:

Solutions.

PPC Case Study

The following presents a case study on an existing client named Club Mykonos, a holiday resort Langebaan, South Africa.

Goals

Primary – Improve and increase brand awareness, with the aim of generating conversions and leads.

Secondary – Overall brand growth through a solid marketing strategy to garner consistent website traffic and foster an audience that will book a stay at Club Mykonos.

Digital marketing strategy

Google Search Campaign –

We launched a Google Search Campaign following a complete audit to get more insights into the industry’s AdWord particulars. Based on the results, we decided to make use of ad campaign creation, split testing, consistent and regular ad optimization and monthly reporting to ensure optimal ad performance is achieved.

Generating bookings for your business can be challenging if your website isn’t visible online. A sample of one of our search ads currently running in Goolge Ads Campaign for Club Mykonos can be found below.

From 27 530 clicks in 2019 to 61 385 clicks in 2021, we’re on track to match what we had achieved, if not beat it. Effectively, we’ve had great success with increasing the brand presence of Club Mykonos since January of 2019, and we see no signs of it slowing down. Additionally, our conversions (phone calls) jumped from 663 in 2019 to a staggering 6215 by the end of 2021 – we’re on track to beat that number by the end of 2022.

In 2021, we were able to continue expanding on 2020’s performance despite a slight decrease in our overall ad spend. Everything we’ve shown above is a great example of how we use daily optimisation to ensure the best possible return on your ad spend.

KEY INSIGHTS

Overall, Club Mykonos’s campaigns have been set up accordingly and are performing optimally. This foundation has equipped our client with sustainable growth through measurable results to date. Our partnership has also allowed our agency to sufficiently prove to others (and ourselves) that we are well equipped to create, run, and manage high-level marketing campaigns within a sector as competitive as the hotel industry.
In summary, we have managed to successfully create an online presence and consistent stream of conversions for a company in a very competitive market and position them in such a way that they continue to see a great return on their investment with us without having to increase their ad spend.

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