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Social media marketing (SMM).


Grabbing (And Keeping) Attention Straightaway.

On the whole, social media marketing is important. Because, well, social media is growing fast. Therefore, it’s one of the best ways to grow your audience fast.

However, you have to know what you’re doing. Otherwise, you’ll get lost in a sea of voices.

In that case, what makes us different?

Whenever we ask them, our social media marketing team says the key to a good social media presence is:
– Following trends
– Knowing your audience overall
– Moving sooner, rather than later (while keeping up with changes at the same time) 
Or else you lose out entirely.

Overall, our SMM team always keeps its ear to the metaphorical ground for ideal social listening. Ultimately, we make sure your message is communicated to your audience. In the most impactful and effective way possible.

In short, that means knowing:
What to say, firstly.
How to say it, of course.
And certainly who to say it to.

Basically, there’s a lot to keep in mind. Regardless, whether you need crisp, clear copy, or unique, eye-catching visuals…We’ll give you something beautiful.
Something that would undeniably make influencers jealous…But also something that’d show you growth.

In fact, growth that you didn’t know was possible.


If it’s too much to take in at once…We’re here to help.
Since our team is on top of the #game, they’re up for any challenge. 
We’ll also help you identify which overall platform (or platforms) would be best for your brand.

On top of that, we’re also here to figure out how to get in front of the right audience. What’s more, we’re also there to make sure your posts go out at the best possible time.

Ultimately, we’ll ensure you reach the widest possible audience.

To sum up,

Essentially, there’s so much more to say. But time is money. So, in a world that’s constantly updating…
It’s important to make the most of your time. In fact, to save time, why not get in touch with us? We’ll help grow your following – fast.

(Contact us only if you really want results)

Benefits of our SMM service:


SMM Case Study

The following presents a case study on an existing client named Westvaal Somerset West, an automotive company situated in Somerset West, South Africa.


Primary – Improve and increase brand awareness, with the aim of generating conversions and leads.

Secondary – Overall brand growth through a solid marketing strategy to garner consistent website traffic and foster an audience that will use Westvaal’s services.

Digital marketing strategy

To reach our goal, we focused on a marketing strategy aimed at creating brand awareness. In order to increase conversions and get the best results, we made use of the following platforms:

Google Search Campaign –
We launched a Google Search Campaign following a complete audit to get more insights into the industry’s AdWord particulars. What resulted was ad campaign creation, split testing, consistent and regular ad optimisation and monthly reporting to ensure optimal ad performance is achieved.

Social Media Marketing Campaign –
Social media marketing campaigns are an ongoing process. We are constantly monitoring our Key Performance Indicators (KPIs) to ensure that we respond to any dips in performance as quickly as possible and capitalise on areas we have identified that provide an opportunity to improve.

Ad campaigns are structured around the client’s needs and objectives, whether that is to generate traffic to the website or to increase conversions. As seen below, original ad content has been created for Facebook. The ads were created to fit within the client’s brand identity and specific needs. Here are a few examples of the creatives used in the campaigns.

Orange Isuzu v-cross on a Westvaal social media ad


During our 3 months with Westvaal Somerset West, we were able to significantly improve their performance month-on-month. Based on the stats below, it’s clear that we were able to effectively leverage both Meta and Google Ads as channels for brand awareness and lead generation.

  • October 2022
  • Spend = R7 456,70
  • Leads = 19
  • Cost Per Lead = R397,19
  • Reach = 23 136
  • Impressions = 63 802
  • November 2022
  • Spend = R11 174,79
  • Leads = 60
  • Cost Per Lead = R174,61
  • Reach = 61 490
  • Impressions = +/- 153 000
  • December 2022
  • Spend = R23 115,64
  • Leads = 209
  • Cost Per Lead = R110,60
  • Reach = +/- 130 000
  • Impressions = +/- 386 000
  • January (1st to 20th) 2023
  • Spend = R3 945,36
  • Leads = 62
  • Cost Per Lead = R63,63
  • Reach = 68 402
  • Impressions = +/- 135 000

On Google, with a focus on brand awareness, we achieved the following using traditional search campaigns and a Performance Max campaign:

  • November 2022
  • Spend = R20 079,14
  • Clicks = 2 947
  • Avg. CPC = R6,81
  • CTR (Search) = 8,80%
  • CTR (PMax) = 2,35%
  • Leads = 50
  • Cost Per Lead = R401,58
  • December 2022
  • Spend = R19 887,85
  • Clicks = 1 444
  • Avg. CPC = R13,77
  • CTR (Search) = 20,95%
  • CTR (PMax) = 3,00%
  • Leads = 83
  • Cost Per Lead = R239,61
  • January (1st to 20th) 2023
  • Spend = R2 711,87
  • Clicks = 447
  • Avg. CPC = R6,07
  • CTR (Search) = 17,39%
  • CTR (PMax) = 8,61%
  • Leads = 48
  • Cost Per Lead = R56,50
  • Campaigns that’ll get you in front of as many eyes as possible.
  • In-depth target audience creation.
  • Copywriting and graphic design services are also available.

Who is this for?

If you’re looking to get into the world of social media, our Brand Awareness & Traffic Solution is for you!

  • Campaigns that’ll get as many performing people to your CTA as possible.
  • In-depth target audience creation.
  • Multi-level remarketing funnels (where applicable).
  • Copywriting and graphic design services are also available.

Who is this for?

If you want to see conversions (fast), then this is the solution for you!

  • Organic content strategy.
  • Content creation & scheduling.
  • Research-backed post boosting.
  • Monitoring & management of community feedback.

Who is this for?

If you want a holistic approach and consistent content on your socials, then this is the ideal solution for you!

  • Tagging & tracking (via Facebook Pixel + Google Analytics).
  • Meta asset creation
    • Page & Business Manager setup.
  • Shopping profiles & feeds.

Who is this for?

If you need something that our other solutions don’t offer, then we can guarantee you’ll find them in our add-ons!