Nowadays, people rely on the internet for just about everything.
Whether you’re looking to shop online or get an answer to a riddle, the first thing most people will do is go online and get what they need.
While there are a lot of general tricks for online marketing for hotels, there are things that you can do that’ll separate you from the rest.
We’ve put together a list of some tips on digital marketing for hospitality and hotel digital marketing.
Let’s take a look.
What Is Hotel Digital Marketing?
Also known as hospitality marketing, hotel digital marketing is about building (and maintaining) your hotel’s online presence.
Marketing is vital when it comes to helping businesses in the hospitality industry maximise possible bookings and revenue.
It’s the main way that the hotel industry is able to reach out to potential customers by conveying their unique selling proposition and brand values.
10 Best Practices For Hotel Digital Marketing:
Have A Great Website
This is where we see the lines of hospitality and marketing agency merge.
Something which both of these industries need in order to make a good impression is a great-looking website.
But a good-looking site isn’t all that matters. Nowadays, if your site isn’t optimised for mobile users, there’s a good chance you’re losing out on a massive amount of potential customers.
It’s also important to make sure your site is clean and easy to navigate. Adding unnecessary drop-downs because you like them doesn’t just make navigating the site difficult – it slows down the speed as well.
Lastly, it’s vital that you make sure your website itself is optimised for search engines to know exactly who you’re targeting and what you’re offering.
This leads to the next point…
Focus On Local SEO
Digital marketing for hotels isn’t worth much if your local SEO isn’t up to scratch.
Online marketing for hotels focuses heavily on local SEO simply because:
If people don’t know where you are, they won’t come to you.
You could have the most amazingly scenic view in the world, but if people don’t know where you are, it’s pointless.
And a good way to help with local SEO efforts is through…
Most travelers care about the destination more than the accommodation. Travel buyers want experiences.
Chances are that they’ll be spending their time out and about.
So showing them what’s on offer in and around you is a great way to get ahead of others when it comes to digital marketing for hospitality.
Make use of user-generated content (UGC) to show others what they could experience is great because it also adds a level of authenticity to your offering.
Also look at reaching out to influencers, since most of the time they have a following that you can leverage.
And of course, remember that video content will do the best for you if you’re trying to grow.
While it might seem obvious, email marketing is one of the most effective ways for hotels to grow quickly.
It’s a great way to connect with your guests after they’ve made a booking, offering them useful information before their stay, and thanking them for joining you after their trip.
You can also keep them informed of any upcoming specials or offers you’re running.
Sometimes, people just aren’t ready to book a stay – and that’s okay!
But that doesn’t mean that they’re lost sales.
If you set up a proper remarketing funnel, you can stay in the front of that potential client’s mind through emails about offers, and ultimately letting them know you haven’t forgotten about them.
With the majority of social media platforms being visually based, it’s no surprise that this one is on the list.
Not only is social media a great way to showcase your offering, but it’s also a cost-effective way to grow your followers, and reach out to influencers who can help boost your profile visibility through content promotion.
If you’re not spending time on social media, you should be focusing on paid advertising.
If you partner with the right digital marketing agency, you’ll be able to get floods of people coming in thanks to effective PPC and social media advertising.
This is also a great way to market any upcoming offers or discounts.
Something which many hotels are making use of now is chatbots.
Chatbots are increasingly important in helping to improve your brand’s reputation by offering 24/7 support on some concerns or queries potential guests may have.
Some chatbots also have the ability to reconnect with lost customers, making it great for remarketing, too.
Digital marketing for hospitality wouldn’t be complete without blogging.
Blogging is a great tool because of the fact that it’s free, and allows you to establish yourself as an authority with information about where to go, and what to do in your area.
If you’re willing to spend a bit, you can reach out to travel bloggers, who can help boost your hotel’s visibility quickly and effectively.
Get A Team
All of these points may seem daunting – but they don’t have to be.
Partnering with the right digital marketing agency, could mean you’ll see a ROI that’s so intense it may just be necessary to look at growing your building to accommodate all of the numbers.
Bonus: Tip From Our Founder
As we’ve mentioned before, hotel digital marketing is all about visuals.
It’s a good idea to invest in a photographer who can capture visuals for you to keep posting in ads and social media content.
This is an excellent way to ensure that you have a bank of images and videos to use for content creation whether you’re using a digital marketing agency or handling your marketing inhouse.
The importance of hotel digital marketing has intensified as a result of the covid-19 pandemic.
Many hospitality businesses were forced to shut down and then limited to small gatherings, etc.
Recovery has relied (and will continue to rely) heavily on getting your presence out to potential and existing followers and customers by showcasing what’s available to them if they do decide to visit your hotel, lodge or BnB.
Solid digital marketing is at the heart of every business, and hospitality is no exception.
Chat to one of our experts today to discuss how you can ramp up your strategy and ROI today.