local seo stats

Every day, millions of internet users search for local products and services on Google.
What most people don’t know, however, is that the results they find are all thanks to good local SEO.
Here are local SEO stats that highlight the role that Google plays in the survival of local businesses.


SEO For Local Business: Local SEO Stats Every Business Should Know

Is Local SEO The Yellow Pages Of The Digital Era?

In short, yes.
The days of classic Yellow Pages are behind us, but listing companies isn’t.
Local online directories and Google My Business are the best way to boost SEO for local businesses and ensure you’re found when somebody searches for products or services related to your business.

  1. 97% of search engine users search online to find a local business.
  2. 1 in 3 smartphone visits were made right before a store visit.

A Discoverable Business Is One That Gets Conversions.

Local SEO is the best inbound strategy regarding return on investment for sales versus effort.
Think about it: how many times have you searched for a product or service online, and then visited a business based on the search results?
That’s how customers discover your business!

  1. 86% of people rely on the internet to find a local business.
  2. 28% of local searches result in a purchase

Optimise For Mobile First!

SEO for local businesses is wholly dependent on finding mobile users.
Websites that aren’t mobile-friendly can seriously hurt your business and give potential customers away to your competitors.
Today, customers are far less likely to deal with a company that has a poor website.
Mobile search rankings are more important than ever, and will only grow increasingly important over time.
In fact, 87% of smartphone users use search engines at least once a day.


  1. 78% of local search results on mobile end in offline purchases.
  2. 70% of customers will visit a store because of information found online.
  3. “Near me” mobile searches grew by 136% in the last year.

According to an article published on Think With Google, 40% of mobile web visitors will leave your site if it takes more than 3 seconds to load – making the local SEO stats above more important, and pointing out why you should ensure your website is mobile friendly.

Advertising Should Be Customised To Your Location

Are you running Google Ads?
Ads that are tailored and targeted to specific locations do better, too.
Whether you choose geo-targeting or keyword usage, custom ads are far more engaging to customers than general ones.

  1. 72% of computer or tablet users want ads customised to their city or zip code.
  2. 67% of smartphone users want ads customised to their city or zip code.
  3. Using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue.

We’re living in an age of convenience. And people are in favour of anything that gives them instant, convenient results.
Findings in a 2018 Think With Google article reveal a 900%+ growth in mobile searches for “near me today/tonight” within two years.

Conclusion – The Importance Of SEO For Local Business

Some key takeaways:

  • Mobile-friendly is a must
  • Make sure your business is visible
  • Users respond to localised information and content more

And, if you still want more stats, why not check out the rest of our blogs? You won’t be disappointed.

Frequently Asked Questions

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Results technically can happen in as little as 4 to 8 weeks with some minor adjustments if you already have a claimed Google listing, your website has some built-in authority and you have the appropriate categories set.

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