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Pay-Per-Click Agency (PPC Agency) Google ads management agency

Make Every Click Count

Let’s break down what PPC is really quickly:

As the name implies, Pay-Per-Click (PPC) or Google ads management is all about acquiring clicks and paying for each one you get.

While it’s a great way to get leads, it can be incredibly expensive if not done right, and can quickly run your budget into the ground – and there’s not even a guarantee those clicks will be worth it! 

How do you know you’re making the most of every cent you spend?

In an age where everybody is using PPC from massive companies to local business owners, it’s essential to know how to beat the competition.

We’ve perfected the PPC online advertising model, and offer extensive PPC campaign management services based on tried-and-true strategies, ensuring that we drive leads and increase conversions while decreasing the cost-per-click.
Whether it’s remarketing ads or creating new ones from scratch, we’re here to handle all of your PPC needs.

Our PPC specialists will conduct in-depth market research to ensure every ad maximises all possible click-throughs to your website, while also removing what doesn’t work, and optimising what does. 

Our engaging PPC ads are designed to ensure that your business is seen on as many platforms & search engines as possible – all while making sure you don’t waste a cent on unnecessary expenses. 

At the end of the day, our team is there to give you a hands-on approach that’ll rival (if not beat) the best digital marketing agencies without breaking the bank.

Don’t believe us? Why not book a free discovery call and see for yourself?

 

We promise you won’t be disappointed.

Service Plans

Bronze

18% of ad spend per month or management fee (whichever is higher).Minimum Spend Required

Get in touch
  • Audit - free.
  • Keyword analysis:
    • Up to 200 keywords
    • 1 country location
    • 5 cities / suburbs
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management /Daily optimisations
  • Campaign Reporting & Recommendations

Silver

18% of ad spend per month or management fee (whichever is higher).

Get in touch
  • Audit - free.
  • Budget recommendation determined by audit.
  • Keyword analysis:
    • Up to 300 keywords
    • 3 countries
    • 5 cities / suburbs in each country
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management
  • Campaign Reporting & Recommendations

Gold

15% of ad spend per month or management fee (whichever is higher).

Get in touch
  • Audit - free.
  • Budget recommendation determined by audit.
  • Keyword analysis:
    • Up to 500 keywords
    • 3 countries
    • 10 cities / suburbs in each country
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management
  • Campaign Reporting & Recommendations

Platinum

10% of ad spend per month or management fee (whichever is higher).

Get in touch
  • Audit - free.
  • Budget recommendation determined by audit.
  • Keyword analysis:
    • Up to 800 keywords
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management
  • Campaign Reporting & Recommendations

PPC Audit

Get in touch
  • Keyword analysis
  • 1 country location
  • 5 cities
  • Estimated Cost Per Click
  • Campaign recommendation
  • Budget recommendation
  • T&C’s: Additional areas for keyword analysis available on request and charged separately.

Custom Services

Get in touch
  • Display Ad Campaign
  • Video Ad Campaign
  • Shopping Ad Campaign
  • Google merchant centre set up
  • App Ad Campaign

Your Personal Advertising Lab.

We offer services which manage campaigns for all aspects of Google Ads, with two parts – search network advertising (ads appearing on search engines) and display network advertising (ads appearing on Google partner websites).

We’ve seen significant client success with remarketing campaigns – where display ads are targeted at users who have recently visited a website.

In essence, we specialise in creating PPC ads that are geared towards your target audience and are simply too irresistible to avoid clicking.

Our Strategic PPC Approach:

Intensive Campaign Reporting

Setting Appropriate Expectations

Creating Compelling Ads

Increasing Conversions

Ensuring Optimum Engagement

How Can Email Marketing Help Your Dental Practice
All

How Can Email Marketing Help Your Dental Practice?

More often than not, when looking for a new dentist, people will turn to online searches in the hopes of getting what they’re looking for. But with so many big names taking over the front page of Google with paid advertising, it can be difficult …

Read More →

Google Ads CASE STUDY

The following presents a case study on an existing client named Club Mykonos, a holiday resort in Langebaan, South Africa.

THE COMPANY

MARKETING STRATEGY

O B J E C T I V E S  A N D  G O A LS

– Primary Objective:

Improve and increase brand awareness, with the aim of generating conversions and leads.

-Secondary Objective:

Overall brand growth through a solid marketing strategy to garner consistent website traffic and foster an audience that will book a stay at Club Mykonos.

 

DIGITAL MARKETING STRATEGY

To reach our goal, we focused on a marketing strategy aimed at creating brand awareness.

In order to increase conversions and get the best results, we made use of the following

platforms:

 

GOOGLE SEARCH CAMPAIGN (PPC)

We launched a Google PPC  Search Campaign following a complete audit to get more insights into the industry’s AdWord particulars. Based on the results, we decided to make use of ad campaign creation, split testing, consistent and regular ad optimisation and monthly reporting to ensure optimal ad performance is achieved.

GOOGLE PPC AD CAMPAIGN

SUMMARY

Generating bookings for your business can be challenging if your website isn’t visible online. A sample of one of our search ads currently running in a Google Ads campaign for Club Mykonos can be found below.

Club Mykonos PPC case study

From 27 530 clicks in 2019 to 61 385 clicks in 2021, we’re on track to match what we had achieved, if not beat it. Effectively, we’ve had great success with increasing the brand presence of Club Mykonos since January of 2019, and we see no signs of it slowing down. Additionally, our conversions (phone calls) jumped from 663 in 2019 to a staggering 6 215 by the end of 2021 – we’re on track to beat that number by the end of this year.

In 2021, we were able to continue expanding on 2020’s performance despite a slight decrease in our overall ad spend. Everything we’ve shown above is a great example of how we use daily optimisation to ensure the best possible return on your ad spend.

Club Mykonos PPC case study

KEY INSIGHTS

Overall, Club Mykonos’s campaigns have been set up accordingly and are performing optimally. This foundation has equipped our client with sustainable growth through measurable results to date. Our partnership has also allowed our agency to sufficiently prove to others (and ourselves) that we are well equipped to create, run, and manage high-level marketing campaigns within a sector as competitive as the hotel industry.

In summary, we have managed to successfully create an online presence and consistent stream of conversions for a company in a very competitive market and position them in such a way that they continue to see a great return on their investment with us without having to increase their ad spend.

Recovering and expanding your practice post covid-19

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