Over the past few years, marketing blogs and websites alike have spoken about the importance of a business’s online presence.
And, with the power of the pandemic, people began spending even more time online.
That means your online presence is even more critical now than ever.
Whether you’re a small business owner or a professional marketer, there’s no shortage of reasons to ensure you’re clued up and managing your social media presence.
But, with so many social media platforms, there’s been a lot of debate about a specific topic:
What’s the difference between social media management and social media marketing?
What’s The Difference Between Social Media Management And Marketing?
What Is Social Media Management?
At its core, social media management is how you manage your online presence to create any brand awareness.
It’s about building your brand identity, growing your audience, engaging with them, and trying to build relationships with your followers.
Social media management consists of things like:
- Creating organic content
- Updating and maintaining profile information
- Responding to comments and messages
In essence, social media management is about patience, and waiting for results over time.
Through time, effort, dedication, and plenty of research, you’ll eventually be able to expand your audience, and encourage them to engage with your brand by giving you valuable organic user-generated content (UGC).
What Is Social Media Marketing?
Social media marketing’s main focus is on getting content in front of your target audience for a specific purpose.
Usually, it’s about generating leads, boosting sales, or increasing your visibility.
While social media management is about creating content and building your reputation by offering useful insights and interacting with your audience, social media marketing has a specific purpose with content creation: to engage visitors and direct them to your profile or site.
Social media marketing also involves the use of advertising to grow your following, and expand your reach.
Social Media Management And Marketing – Which One’s More Important?
While they each have their perks and importance, combining social media management and marketing is the most surefire way to ensure your digital presence has the best possible chance of success.
It’s important to invest in both social media management and social media marketing to build awareness and engage with followers to establish your social presence.
While the paid ads you’ll use with social media marketing are more likely to deliver fast results to your page, profile or site initially, organic posts (like the ones used in social media management) will be the thing that keeps visitors there.
While social media management and social media marketing work well both alone and together, their true shine only shows if you’ve established a brand story and voice.
Social media users – especially younger audiences – express themselves through brands – the products they use, the food they eat, and the clothes they wear.
They use brands to show who they are. And, if they connect with a brand which they feel is relatable, they’ll engage with it, and share its content (something which is incredibly beneficial to social media growth).
People share experiences on social media.
By using social media management and marketing to shape your brand into one that people want to share experiences with, you’ll grow your follower base rapidly, and quickly establish yourself for years to come.