Data Driven Marketing Tag

Posted on 21/10/2022

Automotive Marketing Strategies

While most people think of car marketing as a car salesman selling a car, the fact of the matter is that, in the automotive marketing process, that’s the final step. A lot of work goes into driving customers to the showroom floor, and automotive marketing strategies require careful planning and consideration to be successful - especially in such a competitive industry. In an instance where the customer shells out a hefty amount of...

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by Ian Du Toit

How Can Email Marketing Help Your Dental Practice

Posted on 16/09/2022

Business, Digital Marketing

How Can Email Marketing Help Your Dental Practice?

More often than not, when looking for a new dentist, people will turn to online searches in the hopes of getting what they’re looking for. But with so many big names taking over the front page of Google with paid advertising, it can be difficult to find ways to get your name out there - and to keep your existing clients. That’s where email marketing comes in. Email marketing for dentists is a great...

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by Ian Du Toit

Digital-Marketing-For-Insurance-Agencies-Best-Practices

Posted on 05/08/2022

All, Business, Digital Marketing

Digital Marketing For Insurance Agencies: Best Practices

Nowadays, almost every purchase starts online. And, with the growing convenience of growing online, it’s no surprise that things like insurance policies are also being purchased online. Marketing for insurance now requires a new level of finesse in order to effectively approach people online. And, for a market that relies on growing its client base near-constantly, it’s important to know how to do that in an increasingly competitive landscape. Let’s look at some of the...

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by Ian Du Toit

Posted on 20/05/2022

All, Digital Marketing, Technology

Web 3.0: The Third Generation Of The Internet

Web 3.0: The Third Generation Of The Internet The simplest thing about the Internet is the fact that it’s complex. And, just like everything else that’s man-made, it goes through stages, or web generations. In the near future, we’re looking at the ushering in of Web 3.0. But what happened to Web 1.0 and Web 2.0? What even is “web generation”? Let’s have a look at the different types, and what Web 3.0 could mean for...

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by Ian Du Toit

Posted on 16/07/2021

All, Social Media, Technology

How Do Social Media Algorithms Actually Work?

Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word "algorithm", understanding how to use it doesn't require a lab coat or degree. The key to understanding how to maximise your reach online is understanding how to use social media algorithms effectively. From the creation of sixdegrees (one of the first social media platforms), the ever-changing algorithm has been a defining factor in how...

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by Ian Du Toit

Posted on 19/03/2021

All, Digital Marketing

The Impact of COVID-19 on Digital Transformation

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

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by Ian Du Toit

Posted on 15/01/2021

All, Digital Marketing

Getting To Know Your Customers Through The Digital Sphere: How Data-Driven Marketing Insights Can Help Grow Your Brand?

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realise. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimising the customer experience is a great way to...

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by Ian Du Toit

Data Driven Marketing Tag

Automotive Marketing Strategies

How Can Email Marketing Help Your Dental Practice?

Digital Marketing For Insurance Agencies: Best Practices

Web 3.0: The Third Generation Of The Internet

How Do Social Media Algorithms Actually Work?

The Impact of COVID-19 on Digital Transformation

Getting To Know Your Customers Through The Digital Sphere: How Data-Driven Marketing Insights Can Help Grow Your Brand?

Recovering and expanding your practice post covid-19