Search Engine Optimisation Tag

Posted on 08/07/2022

6 Of The Best Keyword Tools – And They’re Free!

Once upon a time , SEO was much simpler than it is today. In the early 2000’s, websites could rank first just by stuffing keywords into their pages as much as possible. To the point where keywords would be placed around web pages, and being changed to match the page colour so they remained invisible. But, thanks to Google’s Florida, Panda, and Hummingbird updates, Black Hat practices like that have gone down...

Read Post

by Ian Du Toit

Posted on 01/07/2022

All, Business, Digital Marketing, Hospitality

Hotel Digital Marketing: Best Practices For Hospitality Businesses

Nowadays, people rely on the internet for just about everything. Whether you’re looking to shop online or get an answer to a riddle, the first thing most people will do is go online and get what they need. While there are a lot of general tricks for online marketing for hotels, there are things that you can do that’ll separate you from the rest. We’ve put together a list of some tips on digital...

Read Post

by Ian Du Toit

Posted on 27/05/2022

All, SEO, Web Development

Metadata Best Practices

Metadata Best Practices When it comes to ranking, the best way to do that is by optimising your site for both Google and your users. And the best way to do that is by making sure your metadata is optimised. In this article, we’ll take a look at what metadata is, the different types of metadata, as well as metadata best practices to get the most out of your meta work. What Is Metadata? In short,...

Read Post

by Ian Du Toit

Posted on 11/02/2022

All, Digital Marketing

POEM In Digital Marketing

I Love A Good Poem. From classic to slam to blog posts about poetry, I think poems are just great. Something Else I Love Is a good POEM strategy. "A POEM Strategy?" Yes, dear reader. A POEM Strategy. Allow Me To Explain: When it comes to digital marketing, there are different ways for us to get content out. And As I'm Sure You've Noticed, POEM is in all-caps, which means that it's not just a word. It is, in fact, an acronym. POEM Stands...

Read Post

by Ian Du Toit

Posted on 09/09/2021

All, Digital Marketing

Becoming SEMRush Partners: It’s About Time!

Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater than the sum of its parts. One Of The Lesser-Known Pieces Of The Metaphorical Digital Marketing Watch Is the software we use when it comes to amplifying services and making it...

Read Post

by Ian Du Toit

Posted on 26/08/2021

All, SEO

Myths About SEO

I Love A Good Myth Whether it’s Greek, Norse, or Egyptian, myths are often used to explain things. And that concept has extended to the current day. Living In The Information Age Has given us access to a wealth of… well, information. But not all of that information is necessarily accurate. Or correct at all. And Because this is a blog post from a digital marketing agency, it only makes sense for us to look at some myths...

Read Post

by Ian Du Toit

Posted on 30/07/2021

All, SEO

SEO For Absolute Beginners: How To Properly Fuel Your Search Engine

Welcome back, everyone! Today we’re going to take a look at SEO for absolute beginners. SEO stands for Search Engine Optimisation. “But writer man! SEO is just for IT people!” That’s where we’ll have to disagree, dear reader. SEO is vital for any online business. In fact, it's vital for any site on the internet. Why is SEO vital? Well, it’s vital because SEO is what determines how many people see your site on Google (or Bing....

Read Post

by Ian Du Toit

Posted on 09/07/2021

All, Digital Marketing, Technology

Digital Marketing: Desktop vs Mobile

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their campaigns at mobile users. Let's breakdown, digital marketing: desktop-vs-mobile. Tech-Based Lifeforms Like most people nowadays, I rely on technology to do the majority of my daily tasks. Whether it’s...

Read Post

by Ian Du Toit

Women lying on the floor holding cardboard sign saying "2020, ARE U DONE?"

Posted on 22/12/2020

All, Digital Marketing

Top Insights From 2020’s SEO Statistics For Your Website

The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing methods, and pivot to a social distancing-friendly selling approach. Many have turned to paid advertising, with the likes of paid social media and Pay-Per-Click PPC ads....

Read Post

by Ian Du Toit

Search Engine Optimisation Tag

Recovering and expanding your practice post covid-19