social media algorithms Tag

Posted on 23/09/2022

Are Reels That Effective?

Since August of 2020, Instagram introduced reels, which has created a new opportunity for marketers to reach out to its audience, especially given how well videos do (but how difficult they are to create). However, despite that, the question still remains: Are reels that effective? Reels Vs. Posts - Are They Effective? What Is A Reel? In short, reels are looping, vertical video clips that last anywhere from 15 to 90 seconds. Their features include things such...

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by Ian Du Toit

Posted on 23/07/2021

All, Social Media

Which Social Media Platform Is Best For Your Brand?

It's time to talk about platforms. Not the shoes. Those have been around since the 1930s. The platforms I’m referring to have been around since the early 2000s. That’s right. Social media platforms. I tried my best to find some solid information on exactly how many social media platforms there were. While the number isn’t conclusive, it’s safe to say that you could build a ton of Super Mario levels with the sheer volume of platforms...

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by Ian Du Toit

Posted on 16/07/2021

All, Social Media, Technology

How Do Social Media Algorithms Actually Work?

Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word "algorithm", understanding how to use it doesn't require a lab coat or degree. The key to understanding how to maximise your reach online is understanding how to use social media algorithms effectively. From the creation of sixdegrees (one of the first social media platforms), the ever-changing algorithm has been a defining factor in how...

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by Ian Du Toit

social media algorithms Tag

Are Reels That Effective?

Which Social Media Platform Is Best For Your Brand?

How Do Social Media Algorithms Actually Work?

Recovering and expanding your practice post covid-19