Social Media Marketing Tag

Posted on 25/11/2022

The Only 6 Digital Marketing Tips You Need This Holiday Season

While businesses have begun paying more attention to their digital marketing and are beginning to realise how essential it is to establishing brand awareness, there are still some who are doing the bare minimum to get by, ultimately scrambling to connect with customers after things have gone badly. With the festive season upon us, let’s take a look at some tidbits for some festive internet marketing inspiration. The Only Holiday Digital Marketing Tips...

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by Lauren Stuttaford

Posted on 18/11/2022

All, Business, Digital Marketing, Social Media

Social Media Management Vs. Social Media Marketing: What’s The Difference?

Over the past few years, marketing blogs and websites alike have spoken about the importance of a business's online presence. And, with the power of the pandemic, people began spending even more time online. That means your online presence is even more critical now than ever. Whether you’re a small business owner or a professional marketer, there’s no shortage of reasons to ensure you’re clued up and managing your social media presence. But, with so...

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by Ian Du Toit

Posted on 23/09/2022

Digital Marketing, Social Media

Are Reels That Effective?

Since August of 2020, Instagram introduced reels, which has created a new opportunity for marketers to reach out to its audience, especially given how well videos do (but how difficult they are to create). However, despite that, the question still remains: Are reels that effective? Reels Vs. Posts - Are They Effective? What Is A Reel? In short, reels are looping, vertical video clips that last anywhere from 15 to 90 seconds. Their features include things such...

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by Ian Du Toit

Cupcake with Facebook likes sprinkled on

Posted on 23/09/2021

All, Digital Marketing

What Is Better: Social Media Marketing Or Digital Marketing?

Alrighty. Let’s talk about digital marketing vs. social media marketing. For The Sake Of Clarity And because I’m hungry, I’m going to use food as an analogy. Imagine a metaphorical cupcake. That’d be digital marketing. Now imagine the metaphorical icing on the metaphorical cupcake. That’d be social media marketing. Making Sense? Let’s Dig In. Cupcakes are pretty versatile. They’re good for many occasions. Just like digital marketing is a versatile approach to marketing as a whole. It works in the offline world...

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by Ian Du Toit

Posted on 10/08/2021

All, Digital Marketing

Memes And Marketing – The Future of Marketing

Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the term in 1976. His definition was a reference to biological mannerisms and culture, but it’s translated into a popular internet “haha funny” thing. Memes have now become the conveying of information from person to...

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by Ian Du Toit

Posted on 23/07/2021

All, Social Media

Which Social Media Platform Is Best For Your Brand?

It's time to talk about platforms. Not the shoes. Those have been around since the 1930s. The platforms I’m referring to have been around since the early 2000s. That’s right. Social media platforms. I tried my best to find some solid information on exactly how many social media platforms there were. While the number isn’t conclusive, it’s safe to say that you could build a ton of Super Mario levels with the sheer volume of platforms...

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by Ian Du Toit

Posted on 16/07/2021

All, Social Media, Technology

How Do Social Media Algorithms Actually Work?

Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word "algorithm", understanding how to use it doesn't require a lab coat or degree. The key to understanding how to maximise your reach online is understanding how to use social media algorithms effectively. From the creation of sixdegrees (one of the first social media platforms), the ever-changing algorithm has been a defining factor in how...

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by Ian Du Toit

Posted on 24/02/2021

All, Social Media

The Importance of Effective Social Media Content

The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services - in other words, they are utterly spoiled for choice. With so many companies online trying to get the word out, how do you make your products or services stand out from the rest? Social media's effectiveness has been proven time and again, and no marketing...

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by Ian Du Toit

Posted on 19/02/2021

All, Social Media

Hashtags 101 & How to Use them Correctly

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how to use them correctly. What Is A Hashtag? Twitter introduced us to hashtags in 2007, and have been confusing, marketers and media professionals ever since. Initially created to...

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by Ian Du Toit

Social Media Marketing Tag

Recovering and expanding your practice post covid-19