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Getting To Know Your Customers Through The Digital Sphere: How Data-Driven Marketing Insights Can Help Grow Your Brand?

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realise. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimising the customer experience is a great way to...