Trends Tag

Hospitality Marketing Trends To Look Out For

Posted on 30/09/2022

Business, Digital Marketing, Hospitality

6 Hospitality Marketing Trends To Look Out For

In the hospitality industry, it’s crucial to be aware of the latest in hospitality marketing trends to keep yourself up-to-date and ahead of your competition. We’ve put together a guide of things to keep an eye out for to help you prepare for what’s currently happening - and what’s to come! 6 Hospitality Marketing Trends To Look Out For What Is Hospitality Marketing? In a previous blog about hotel digital marketing best practices, we took...

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by Ian Du Toit

Posted on 22/07/2022

All, Business, Digital Marketing

5 Easy Techniques To Find Your Brand Niche

We’ve all seen companies that have the most amazing business ideas because they’ve found a niche that they dominated and grew in. But finding the right niche to work in is often more difficult than you’d think. Luckily, we’ve got 5 easy techniques to help you find your brand niche so that you can start up your business, and how to make the most of that growth. Finding Your Brand Niche Niche marketing is a...

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by Ian Du Toit

Dog wearing glasses sitting in front of iPad

Posted on 17/12/2021

All, Digital Marketing

Digital Marketing For Absolute Beginners

There’s No Denying That digital marketing has become the most relevant form of marketing. Every Day, More and more people shift into the online sphere, spending more and more time staring at a screen, and the world has shifted there as well. And The Online World Is Not The Same As its offline counterpart. Since The Chaos That Is COVID Hit the world, there’s been a huge increase in online businesses, and digital marketing as a result. But The...

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by Ian Du Toit

Posted on 19/11/2021

All, Digital Marketing

The Paradox Of Bad Content – So Bad It’s Good

Something I Never Understood When I was young (well, younger) was being marked on my ability to write creative stories, and my ability to analyse poetry. And It Bothered Me Because I didn’t (and still don’t) understand why there’s a “right” way to analyse self-expression. And That Extends To content marketing. I’m A Firm Believer That Good content marketing is something born out of passion above all else. And that should show in the content that results. And That Brings...

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by Ian Du Toit

Posted on 12/11/2021

All, Digital Marketing

The Importance Of Email Marketing

One Quiet Day In 1971, a gent by the name of Ray Tomlinson brought into the world electronic mail. And That Changed Everything. Much like the pop-up ad, nobody really could have foreseen the effect it would have on the digital world. (Tomlinson didn’t apologise for his creation, though). But It Made Waves. In every aspect, emails became an impactful aspect of communication. And That Became A Powerful Tool In Digital marketing. More Specifically, Email marketing. And, Despite How Long It’s Been...

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by Ian Du Toit

Posted on 22/10/2021

All, Digital Marketing

What Digital Marketing Can Learn From Rock

Alright, So This topic will be a bit different. But I’ve managed (somehow) to convince my boss that this blog post would work, so here we are. And I’m Glad To Be Back. Even though I’m only here for this post before the interns take over again, I’m here to write. And that’s exactly what I’m going to do. I’ve Been Thinking. Brooding, even, about how digital marketing is kind of like rock music. “Digital Marketing? Why?...

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by Ian Du Toit

Phone and Airpods in front of Macbook screen

Posted on 13/08/2021

All, Web Design & Development

Web Design Trends For 2021 And Beyond

"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs It's December 17th, 1996, 24 years ago. CSS (Cascading Style Sheets) v1.0.0 is released by the World Wide Web Consortium – a style sheet language designed for describing the presentation of a web page written in a markup language like HTML. It covers all the visual aspects of the document, including layout, colours,...

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by Ian Du Toit

Posted on 10/08/2021

All, Digital Marketing

Memes And Marketing – The Future of Marketing

Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the term in 1976. His definition was a reference to biological mannerisms and culture, but it’s translated into a popular internet “haha funny” thing. Memes have now become the conveying of information from person to...

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by Ian Du Toit

Trends Tag

Recovering and expanding your practice post covid-19