Semrush SEO agency tool

The Benefits Of Semrush, And Why Agencies Should Use It


When it comes to digital marketing, there’s no denying that SEO is a vital part of growth.
Which makes it important to know what you’re doing, what your competitors are doing, and how you can capitalise on any possible opportunity to grow.

Among the myriad of tools available, most reputable SEO specialists will advise you to use Semrush

What Does Semrush Do?

Semrush is a tool used by a lot of digital marketing agencies. Its job is to help you find keywords, analyse what keyword strategies your competitors are using, run SEO audits of your blog, look for backlinks, and so much more.

With a database of over 20 billion keywords and a whopping 808 million domains crawled, Semrush is the go-to for most (if not all) of your SEO-related needs. 

What Are The Benefits Of Semrush?

For one, you’re on a level playing field with the majority of your competitors.
But there’s more to it than that.
Accessing a tool as comprehensive as Semrush gives you the option to learn more about your competitors, as well as your target audience.
With some luck (and a lot of learning), you’ll quickly be able to learn the ins and outs of the more niche aspects of Semrush, allowing you to start gaining traction in areas that others might not have thought of entering. 

Let’s take a look at some of the reasons you should make use of Semrush.

  • More Effective Keyword Research

    A key of keyword research isn’t just finding the best keywords – it’s about finding the keyword phrases when searching for your business.
    Enter Semrush’s Keyword Magic Tool.
    All you have to do is pop in the keyword or phrase you’re looking for, and it’ll give you a long list of relevant keyphrases, as well as things like their monthly search volume, keyword difficulty, cost-per-click, and top ranking sites for that keyword.
    Essentially, you’re saving a lot of time, money and effort by taking out the guesswork and showing you exactly where you should start looking.

  • Site Performance Analysis

    Before you can start competing with others, you need to know where your site stands.
    That means looking at your site’s performance. And what better way to do that than with the Domain Overview Tool?This nifty tool will give you access to a snapshot of your site’s current organic and paid traffic, backlinks, search performance and more.You can make use of this to identify your site’s strengths and weaknesses, and set yourself a solid foundation for digital strategies going forward.

  • Investigate The Competition

    While there are a ton of sites out there, and they may all be very unique.Some sites might not be that different from your own.That’s where the Organic Research Tool comes in.
    The Organic Research Tool’s job gives you a deeper look at your competitors (especially those with sites like yours), and can even help you figure out which keywords are generating the majority of their traffic.
    But wait – there’s more.
    Using the Keyword Gap Tool, Semrush gives you the ability to compare your keyword profile with competitors, effectively helping you identify gaps in your strategy – and gaps in theirs.

  • Generate New Ideas For Content

    Semrush isn’t just good for keywords, though.
    It’s a fantastic way to brainstorm new content ideas for your blogs.
    For example, if you searched “content marketing” into Semrush’s Topic Research tool, you’ll find a ton of trending subtopics, like “pain points”, “content marketing strategy”, and more.
    Each subtopic also shows you examples of how those topics have been covered by others, how well each headline does to capture the reader’s attention, and popular questions you could answer.

  • Create SEO-Friendly Templates

    If you’ve found a topic in Semrush, you could also use it to create an optimised template which can help you write more successful content.It’s a simple as entering keywords into the SEO Content Template, and letting Semrush handle the rest.It’ll provide a list of semantically related keywords (keywords that are related to your original keywords), the suggested length of the article, and potential backlink sources.On top of that, you can even analyse how competitors used those keywords, allowing for an informed approach to your next blog topic.

  • Track Past And Current Rankings

    While it’s great to keep looking for new opportunities, it’s also important to ensure that you’re aware of how you’re currently doing.Semrush’s Position Tracking Tool helps you monitor your performance by showing you things like your average position, traffic, and ranking distribution trends, as well as showing you which keywords are doing well, and which ones you’d be better off without.

  • Analyse Your Competition’s Competition

    Something else that Semrush does well is that it identifies your competitors are doing – but it also helps you identify what their competitors are doing.
    You can go back to the Organic Research Tool to find all websites ranking for a particular set of keywords.
    It shows you how much traffic sites receive from the top 20 keywords.

  • Analyse (And Maintain) Existing Traffic

    Growth is important – but it’s pointless if you don’t keep existing traffic.
    While you might rank highly now because of an influx of traffic, your ranking will quickly begin to drop if your traffic dwindles.
    Semrush’s Organic Traffic Insights is designed to help you maintain your current traffic by allowing you to choose the domain you want to track, linking it to your Google Analytics and Search Console, and choosing the regional database you want to analyse.
    From there, you’ll be given a list of things such as:

  • Keywords that are bringing traffic to your page
  • How long page visitors are estimated to stay
  • Bounce rate
  • Individual users or sessions a page has earned.
    All of that data (and so much more) allows you to stay on top of your progress, and adjust your strategy accordingly.
  • Find Better Advertising Opportunities

    Displaying your blog and ads is a great way to generate revenue online.
    A lot of companies pay through the nose to generate traffic through Google Adwords, which can be incredibly costly if you’re looking at competitive keywords.
    One of the benefits of Semrush is their affiliate program, which allows you to reach out to companies to display ads on your site.
    With their Ads History Report, you can also examine keywords you’re looking to win, and identify other businesses who’ve got ads placed on those keywords – all broken down into a convenient chart, so that you know exactly who to reach out to when you’re looking for advertising opportunities.

  • Design More Effective Link Building Strategies

    One thing that does SEO growth wonders is inbound links.
    Having a link building strategy in place is key to growing, and beating your competition.
    One of the benefits of Semrush here is Backlink Analytics, which shows you how your rival’s backlink profile is looking, whether it’s gaining or losing backlinks, and the ratio of won to lost links monthly.
    It even shows you their backlinks, which you can reach to yourself for growth opportunities.

  • It’s Great For Learning Fundamentals

    Semrush isn’t just great in terms of usability – it’s also great for learning.
    Arguably the biggest in the list of benefits of Semrush is their blog page, which is packed to the brim with incredibly useful and insightful information about things you knew, things you didn’t, and everything in between, and is a great way to teach beginners in SEO or marketing in general learn how to hit the ground running by making the most of Semrush’s tools.


    Whether you’re a digital marketer, business owner, or blogger, the benefits of Semrush can’t be emphasised enough.It isn’t just great for helping you grow – it’s vital in levelling the playing field.And, with some time and effort, it could be the thing that sets you above the competition.


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