Web 3.0: The Third Generation Of The Internet
The simplest thing about the Internet is the fact that it’s complex.
And, just like everything else that’s man-made, it goes through stages, or web generations.
In the near future, we’re looking at the ushering in of Web 3.0.
But what happened to Web 1.0 and Web 2.0? What even is “web generation”?
Let’s have a look at the different types, and what Web 3.0 could mean for the future of the Internet (and the future of marketing)
1994 is known by many as “The Year Of The Web”. The first wave of the Internet came into swing, and brought with it Web 1.0, which was characterised by static websites.
For those unfamiliar with what exactly a static website is:
It’s a series of pages you compile into one space, and that’s what the user can access.
Think of it like a book – it’s just pages with already-printed information on them, they rarely change, and you can only really read them.
Examples of these types of sites include Encyclopaedia Britannica.
A point of note here is that digital marketing on Web 1.0. didn’t happen.
Because every page was pre-created and stored, there was no way to create redirect links or show now-infamous pop-ups.
In 1999, the term, “Web 2.0.” came onto the scene.
What made this version stand out above its predecessor is that it came with dynamic websites.
This offered people the opportunity to interact and give their own input and advice. This was around the time where you could start making user accounts for different sites, and contributing to their growth.
Some good examples of websites that came into being during the Web 2.0. wave include Wikipedia and Facebook, as well as platforms like WordPress, which allowed people to build their own sites.
Web 2.0. also ushered in a new era of digital marketing in that… well, we actually had a chance to engage in digital marketing. The growth of a social network meant receiving and delivering information to others (things like offers on services) became allowed, and viable.
Where we currently sit, Web 2.5. is the space where we’re beginning to see the initial stages of Web 3.0. while still remaining closely tied to Web 2.0.
In terms of advancement, Web 2.5. has shown us things such as cryptocurrency, which is making moves on marketing, and decentralised finance (DeFi), which is a good example of what Web 3.0. is about.
Web 3.0. is about as personalised as we’re going to get for the time being, though there’s no doubt further iterations will be more advanced than we can imagine right now.
There are talks about things such as artificial intelligence being integrated, and creating a portable and personalised version of what Web 2.0. was.
Along with that, browsers such as Brave have shown us the use of Basic Attention Tokens (BAT), which rewards users for looking at ads, and allows them to use those tokens to keep their favourite sites up and running.
In place of working on things like tagging to tailor your experiences, Web 3.0. looks at your user behaviour to offer you more advanced and customised packages.
What’s The Future Of Digital Marketing With Web 3.0.?
Web 3.0. is definitely the most user-centric model yet, and is going to look at things in a way that sort of makes the entire web Google. It’s going to grow and learn based on what you look at, and streamline your web surfing to create the most convenient possible experience for you. Essentially, you’ll be saying goodbye to The Internet, and saying hello to Your Internet.
It also means that digital marketing will change in how it’s displayed to people by showing ads that matter to people that care. It’ll show a higher return on investment by changing quantity to quality.