The world we live in today is driven by technology and information. And consumers have access to this endless stream of knowledge with a mere press of a button. With a profuse amount of content produced every second, it is getting harder and harder for companies to stand out from the rest. How do you make your voice heard in a sea of information?
How do you reach people when they have unlimited access to products and services?
It is no secret that consumers respond better to companies that have clear visual brand assets. But in 2021, the success of your brand’s identity is becoming increasingly more dependent on video-based content.
Humans are visual creatures; we respond better to visuals because our brain processes information best when it’s served on a beautiful, visually appealing platter. According to Thermopylae, the human brain processes images 60 000 times faster than text; we remember 80% of what we see compared to the 20% of what we read and 10% of what we hear. With 65% of the visual content we see – we can remember for up to three days. It’s safe to say that we don’t have much patience for text. Did you know 55% of website users spend less than 15 seconds actively reading? It might feel like an endless battle, but the stats for video content are much better. In fact, it’s great!
According to Renderforest, six billion video ads are watched each year. After conducting a survey, they found that 78% of users got more traffic to their website after using videos, and 69% of users generated more leads with the help of video content, and 54% of users increased their sales. In Layman’s terms: One hundred million hours of video are watched every day on Facebook. It’s been predicted that video will account for 70% of all MOBILE traffic by 2021. Now more than ever, businesses are taking their ventures online. And if the video is not part of your digital marketing strategy, it’s time to reassess.
How do I start?
Know your audience
Who’ll watch your video? Where will they see it? What time will they see it? ? These are all important questions when creating video content. You might have the best video in the world, but all your time and effort would be for naught if it doesn’t reach your audience.
Connect with your audience
Do not underestimate your audience; they’ll know when you are blowing smoke. Consumers need content that connects with them on a personal level. And they’re looking for this connection when they are looking for products or services, too. People are more likely to stick with your business when there is sincere interaction, and when a sense of community is created. In short, consumers want to know that you care and that they matter. This is definitely something to keep in mind when creating video content.
Know your stuff
In a world of fake news, people are more aware of what they consume. Be sure of your facts – people are less likely to keep watching your videos if they spot some sort of deception or misinformation.
Consistency is key
So you’ve created a meaningful video that connected with your audience, what now? Keep at it! Sticking to a regular posting schedule is crucial. If people know that you produce engaging videos, you’ll keep them coming back for more. This is a great strategy to gain more loyalty from people already engaging with your business.
Refurbish video content
Creating different content for every platform will take a massive amount of precious resources. When it comes to creating video content for different platforms, Dennis Yu, Chief Technology Officer at Chirorevenue, says it’s about working smart, not hard. Shooting a long-form video is the way to go, which you then cut up into smaller chunks to distribute to all social networks. Your longer videos will go to your website and your Youtube account (which can even be transcribed into SEO blogs.) While the shorter chunks of your video will be great for platforms like Instagram and TikTok.
Something to keep in mind:
According to Mari Smith, Premier Facebook Marketing expert, live streaming videos will be a major drawcard for 2021. This is a valuable tool for excellent organic reach and engagements and will be seen across the majority of platforms. Even LinkedIn will be jumping on this bandwagon with the hopes of connecting with people on a more personal level. Live videos are a great way to show people who you are and what your company is all about. And don’t be worried about having a script or making mistakes; people respond better to videos that seem sincere. Show a little heart, and you’ll do great!
In 2021, video content is king. Fortunately, there are many apps and websites to help you create engaging content that speaks to the heart of your audience. And with the technology of most new smartphones, you don’t need a whole team of videography experts to start creating good videos. If you’re willing to take the time and learn, the opportunities to create exceptional, engaging content is endless!