In the world of digital marketing, there’s a veritable smorgasbord of tools out there to get you up and running.
While everybody’s seen the “101 digital marketing tools” lists, we’ve taken it a step further. Well, 19 steps, to be exact.
Here’s our list of 120 digital marketing tools!
120 Digital Marketing Tools
Whether you’re a digital marketing veteran or a newcomer to the scene, chances are that you’ve heard MailChimp mentioned more than once as a vital digital marketing tool.
With more than 12 million followers, MailChimp is the go-to for 8 out of 10 marketers. And, with its history, self-service support options, and free plans for smaller teams, it’s an excellent tool for anybody and everybody.
As far as CRM software, sales and marketing goes, HubSpot is one of the top scorers. Offering everything from blogging, to SEO, to social media, and everything else you can think of, it’s no wonder this name is so well known.
MobileMonkey positions itself as the “All-in-One Multi-channel Chat Platform For B2C Marketers”. With its suite of tools for digital marketing at your disposal, chat marketing automation will be a breeze.
A great tool for content marketing (and work in general), Trello is the go-to for many companies like Neil Patel Digital, who make use of its easy automations and intuitive layout.
Best of all – it’s free. And that’s never a bad thing when it comes to digital marketing tools.
If you’re looking for social media management, Hootsuite is the platform for you. Social media managers can attest to the simplicity of its interface, and the fact that it covers just about every aspect of their job, making life simpler for them – and for you.
Google Analytics is a free tool you can use to track user behaviour on your site. With its range of explorable metrics, this digital marketing tool is a must-have when it comes to understanding how users see your site.
Purchased in early 2017 by SEO guru Neil Patel, KISSMetrics is a competitor to Google Analytics, offering a more in-depth analysis of each individual person’s journey, making it a more extensive (but more expensive) alternative.
While it’s good to track social media, real-time social media like Twitter requires you to be active when your followers are online.
Followerwonk analyzes your Twitter followers and tells you when they’re most active. It also helps you find influencers in your niche to discover relevant people to follow.
A great digital marketing tool for beginners who want to monitor their WordPress pages rank higher. The original SEO plugin has grown to handle the ever-changing SEO requirements, and ensure you stay on top of what’s going on.
Easily one of the most versatile digital marketing tools for content marketing professionals, Buzzsumo is an advanced social search engine that allows you to search by topic or domain and offers a bunch of information to help you reach whatever goal you’ve set.
If you’re looking to understand what is (and isn’t) working on your site, Crazy Egg is the way to go.
A great digital marketing tool for building blog content plans, Ubersuggest allows you to view competitor articles and see key metrics such as social shares and estimated search visits for each article. On top of that, it’ll also show you the keywords they rank for, so that you can get a leg-up on your competition.
CoFoundersLab is an amazing digital marketing tool for small businesses that need help taking things to the next level. The tool aims to create an ecosystem of business owners, entrepreneurs, consultants and advisors to make it easier to find the resources you need depending on the stage your business is in.
While it might seem simple, the power of e-signature services can’t be understated.
Adobe Sign is a cloud-based iteration of this service.
It’s designed to help you save time, money and paper by automating signatures. It also keeps records of all the signatures you’ve received in case you need something important!
Organisation is part and parcel of a successful business, and simply downloading and sharing files is the digital equivalent of throwing papers around the office.
DropBox simplifies this by putting all of your files in one place, making it easier for everybody in the team to see what’s going on, and have access to the information they need.
While we can all remember the days of emailing Word documents back and forth, Google’s Business Suite has simplified that process for us. Whether it’s syncing calendars, editing documents, or creating presentations, Google really can do it all.
oDeskWork is a freelancer platform designed to connect you with virtual assistants or freelancers to support your business. Hiring and scaling just got easier.
Almost all of us have heard of Fiverr.
The freelance platform connects you with professionals in just about every sphere to ensure that you can get your work done for a lower rate than an in-house member would charge.
Much like Fiverr, UpWork is also a freelance platform. While it may seem similar, it has a slightly different layout, making it easier to find work (and workers).
OmniFocus is a digital marketing tool designed to help you stay on track by managing all of your operations in one place.
Great for virtual business meetings, Zoom is known the world over for its ease of use, functionality, and low costs.
While it’s mostly known for its time-tracking abilities, Toggl is great for managing, organising your tools, project planning, and candidate screening – which is great when you work with freelancers.
Great for creating responsive landing pages, Instapage is a great digital marketing tool for people looking to create landing pages on a budget.
Kapost provides content marketing software that allows companies of all sizes to manage content marketing as a structured process, instead of winging it.
Launched in 2010, Curata’s function is aimed at combining machine and natural learning to create better, more relevant content for consumers.
Another SEO plugin (and one we use regularly), Yoast is the go-to for page and post optimisation on WordPress sites.
The plugin also updates whenever the Google algorithm changes, making sure you’re up-to-date with your SEO.
Looking for blog ideas?
Portent’s Content Idea Generator is what you need!
All you have to do is type in the subject, and a title will pop up, giving you a headstart with your article writing!
It’s one thing to have a good headline, but is it backed by data?
CoSchedule’s Headline Analyzer analyses headlines, runs searches, and gives you feedback on which headlines do the best.
If you’ve ever wondered how easy something you’ve written is to read, then the Readability Test Tool is for you.
This digital marketing tool looks at any given copy, analyses it, and tells you exactly where it’s performing, and where it needs work!
Grammarly is to copywriting what sunlight is to plants.
While the free version isn’t as comprehensive as its paid counterpart, this AI-powered software is great for writing killer copy!
Hemingway is a copy editor designed to make copy clear, crisp and concise – just like the style of the writer it’s named after!
Anyword is a copywriting software that uses AI to help write posts, headlines, or whole blogs!
Need data-driven influencer marketing?
Then Traackr is the digital marketing tool for you!
Traackr is a system of record for influencer marketing you can use to invest in the right strategies!
Originally PeerIndex, the social influence startup was acquired in 2014 by Brandwatch.
Sprout Social is a social media management and intelligence tool to help businesses, brands and agencies to manage conversions.
Positioned as easy-to-use social media management software, Agorapuls helps you stay organised, save time, and easily manage your inbox.
One of the best ways to have a sustainable audience is to build an organic one.
And that’s exactly what Buffer helps with, by helping you schedule posts and check the results!
Their logo is a cat – and that’s always a good thing.
Loomly helps make brand and content management easy for marketing teams.
Cultural understanding and consumer segmentation is vital to growing with the right audience.
Audiense aims to help you do that by identifying relevant audiences, and showing you actionable insights from there!
One of the competitors of Monday.com, ClickUp is a project management software that also helps with time tracking!
Leverage your email service with reliable inbox delivery at scale.
SendGrid is great for building great email marketing campaigns.
lemlist works hard to be the go-to cold email software by allowing you to customise cold emails, automate your follow-ups, and engage with leads across all of your channels – all in one place.
Moosend is a simplistic email marketing service, designed to quickly expand your lead-nurturing strategy.
AHRefs is an SEO software suite that helps with link-building, keyword research, competitive analysis, rank tracking and site audits.
Easily one of the most well-known SEO SaaS platforms, Semrush is a comprehensive, holistic approach to SEO growth.
Also SEO software, Clearscope is a keyword research and content optimisation tool which allows you to grade your content on relevance and comprehensiveness.
Unbounce is great for those looking for a landing page built quickly with the help of AI.
Optimizely’s Digital Experience Platform is its focal point as a content, commerce and optimisation platform.
As far as heatmapping, Hotjar is one of the best digital marketing tools to monitor where visitors are clicking on your site, ultimately helping you understand your user behaviour quickly.
Clearbit helps B2B companies create streamlined experiences for its prospects, and helps businesses grow by providing tools that helps them under their customers.
Datanyzes helps you keep your icebreakers hot by offering affordable information on cold leads.
Looking for some popups on your killer site?
OptiMonk has you covered with a huge range of customisable popups!
If you want to create quick, easy, and customised forms, surveys and quizzes, then Typeform is the digital marketing tool for you.
MailMunch is a lead generation tool that works by combining landing pages, forms and email marketing to streamline lead capturing abilities.
- Creatopy (formerly Bannersnack)
Creatopy is designed to save time for those repetitive ad processes, and offers an automated system to save you time and money.
If you need some easy-to-use sales CRM software, Pipedrive is a smart choice.
With plenty of flexibility, the singular goal of the software is to help salespeople sell.
Venngage is a professional design tool that allows you to make quick and easy infographics and reports, among other great visual designs.
Now known as Emplifi, Socialbakers is designed to optimise the digital customer journey.
Tagboard is a cloud production platform aimed at helping you create interactive live programming for any connected screen.
Sendible offers a unified social media dashboard, allowing you to handle all things social media in one place.
Brand24 is the Google of your brand. It allows you instant access to mentions about your brand across the web.
Thanks to Quuu, you can have hand-crafted content powered by AI to ensure you always have the freshest content for your followers.
Upload, and let it run.
That’s the idea behind MeetEdgar.
With this tool, MeetEdgar’s social media calender automatically curates your feed with fresh content for your followers.
MavSocial allows users to manage all publishing, advertising, engagement, reviews and reporting from one centralised platform.
Cool Tabs allows you to quickly configure your campaigns and get them online in a matter of minutes with their plug & play options.
One of the most-fun-to-pronounce names on the list, Tweepi is aimed at helping you grow your Twitter following with the help of their artificial intelligence.
Everypost allows you to curate visual content from a ton of sources, as well as to customise and schedule them, all in one.
Google Search Console’s tools helps you measure your site’s search traffic and performance, as well as to fix issues by delivering detailed reports.
KWFinder is a super efficient tool if you’re looking to find easy-to-rank-for keywords.
Backed by its community of SEOs, Moz builds tools that make SEO easy.
BuzzStream is a web-based software that helps marketers promote their products, services and content to build links, brands, and buzz.
Help A Reporter Out (HARO) was created to help journalists find sources for their stories – but it’s also great for identifying PR opportunities to boost your digital marketing strategies.
AnswerThePublic listens to autocomplete data from search engines and offers every useful phrase and question people are asking from the original statement.
Frase.io helps you research, write and optimise content in minutes with the help of AI.
PageSpeed Insights reports on the performance of a page on mobile and desktop, as well as provides suggestions on how the page could be improved.
Screaming Frog is an advanced SEO audit tool that’s been around since 2010. It’s great for crawling large and small sites.
Zoho CRM is an Indian-based online sales CRM software designed to manage your sales, marketing and support services in one place.
Based in San Francisco, Salesforce is a CRM software offering services in sales, customer service, marketing automation, analytics and application development.
Insightly’s CRM software is aimed at helping sales teams build customer relationships, create personalised marketing campaigns and automate business processes.
If you’re a small business looking to grow, then OnePageCRM is the software for you. It’s designed with smaller businesses in mind.
From contact management to email templates, and just about everything in between, CapsuleCRM works hard to make CRM simple yet powerful.
Much like OnePageCRM, NimbleCRM is focused on helping smaller businesses. With a dynamic pricing model and the ability to work with Solutions Partners for a full suite of solutions, Nimble offers a holistic approach.
Odoo is a suite of open-source business management tools including things such as CRM, e-Commerce, billing and more to help you manage all of your day-to-day activities in one place.
Freshsales is a cloud-based CRM solution that helps businesses across various industry verticals manage their interactions with new and existing customers.
In a space as saturated as sales software, Close works hard to differentiate itself by connecting with both its target customer and the value they bring as a growth partner.
Need a pipeline set up quickly? Pipedrive offers you exactly that in 3 easy steps.
GroupHigh offers the world’s largest and most accurate database of blogs, making it great for anybody looking to find blog-related information and build targeting outreach lists.
As the name suggests, Leadpages is a digital lead generation software platform that helps entrepreneurs and marketers to easily publish websites and landing pages that convert visitors and generate leads.
GetResponse offers a suite of free marketing tools designed to get your business up and running with a stream of new leads.
By using a series of analytics and built-in sharing tools, LaunchRock allows users to create viral “launching soon” pages.
Five Second Test offers users 5 seconds to view a design, and are then asked some simple questions. The aim is to determine the users’ first impression of your page.
Landingi makes landing page assembly quick and easy with a simple drag-drop functionality.
Trusted by some big names in the video game industry, Lander is great for helping to quickly put together landing pages without the need for manual coding.
Whether it’s a personal profile or a business landing page, Carrd is great for creating landing pages for just about anything.
As one of WordPress’ main competitors, Wix is positioned as a digital marketing tool aimed at helping those who aren’t super well versed in web development to throw together a good-looking site with ease.
Arguably the most well-known website building platform in the digital marketing sphere, WordPress is known the world over as a long-standing behemoth with massive versatility and plug-in offerings, although it’s more popular with established companies and less common with independent business owners.
Constant Contact allows you to create email (and other digital) marketing campaigns quickly and easily.
Sendinblue is a software that aims to help entrepreneurs aimed at relationship marketing by guiding businesses with the right digital marketing and communication tools.
AWeber is an email marketing services provider that helps companies stay in touch with people on their subscriber list.
ActiveCampaign is great for small and medium businesses looking for customer experience automation.
Mailshake’s sales engagement and automation software is great for businesses of all sizes, and syncs with most current software, making the transition process easier.
Keap offers email marketing and a sales platform to smaller businesses, which included products to manage customers, customer relationship management, and e-commerce.
iContact offers email marketing to small businesses as well by offering a trusted, tried and free software.
Campaign Monitor is great for businesses looking for eye-catching email headlines and quick results.
Campaigner is aimed at driving optimisation toward your bottom line: revenue.
Litmus provides an all-in-one email marketing platform for companies looking for conversion.
Nope, not the drug. Email on Acid is a comprehensive email checklist to ensure you don’t make any mistakes before an email goes out.
Drip is a platform aimed at offering marketing automation specifically for eCommerce companies.
By creating a content Hub with Uberflip, users can include things like blog posts, articles, social media posts and videos into an interface that’s responsive and offers a CTA.
Evernote is great for those on the move, offering note-taking, sharing and organising – all which can be done and stored on one device.
Tweriod is another Twitter-exclusive tool. By analysing your followers, tweets, and content, it offers the best time to tweet if you’re looking to gain followers.
OptinMonster is a well-known lead generation software for marketing agencies, bloggers, eCommerce websites, and other small businesses.
OptinChat’s chat creator allows you to build your own chat module with custom questions and answers, to create a more personalised approach to your customers.
If you’re looking for online cloud-based customer service, FreshDresk is the software for you.
Whether you’re a graphic designer, or somebody with no creative eye, Canva will help you put eye-catching graphics together quickly and easily.
Slack is great for teams of all sizes looking for instant communications – especially effective for outsourced teams.
Lucky Orange functions very similarly to Hotjar in that it offers heatmapping to create a more optimised experience for your users.
Infinity is a marketing project management software that ensures you and your team complete your tasks on time and meet your KPIs.
LiveChat is a complete customer service platform aimed at fuelling sales and delighting your customers.
CleverTap is a customer lifecycle management and mobile marketing company offering mobile app analytics and user engagement products.
There’s definitely no shortage of digital marketing tools out there – but we hope this list helps you narrow it down and get your business growing quickly and efficiently!