The Importance of Digital Marketing for Small Businesses in the Hospitality Industry

Image of a hospitality door handle

In today’s fast-paced digital era, digital marketing has become essential for businesses of all sizes. This is particularly true for the hospitality industry, where online presence can significantly impact success. For small businesses, leveraging digital marketing effectively can level the playing field, allowing them to compete with larger entities and attract more customers. Understanding Digital […]

Hospitality Marketing Trends to look out for in 2023

Introduction In an ever-changing world, the hospitality industry is not immune to transformations. Technology, customer behavior, and market dynamics are shifting at a breathtaking pace. So, what does it take to stay ahead of the game? We have scoured high and low to provide you with the ultimate guide on Hospitality Marketing Trends to look […]

Tracking Your Competition In The Hospitality Industry

tracking hotel competition

It’s no secret that the hospitality industry is incredibly competitive. So if you want to maximise your growth, you need to learn how to keep an eye on your competitors.Let’s look at a few ways you can track hotel competition. Tracking Your Competition In Hospitality Monitor Their Website & Blogs Websites and blogs offer a free […]

UGC Marketing & Hospitality

It’s no secret that the hospitality industry is customer-centric.But in the digital age, offering an amazing experience doesn’t help much if it’s not shared with other people.Enter UGC.UGC is the lifeblood of the hospitality industry.And it’s important to know how to get and use it.Let’s look at UGC marketing, and how it can elevate your […]

How Will AI Influence Digital Marketing In Hospitality?

artificial intelligence in hospitality

With artificial intelligence growing by the day, many industries are beginning to adopt it in some way to streamline processes.However, one of the industries that are not so quick to hop on the AI train is hospitality. AI in hospitality has the potential to be a game changer if used properly –Let’s take a look at […]

Why International SEO Matters In Hospitality

The importance of international SEO

As the internet grows, and the world becomes more connected, so too does the importance of being visible online.And, while SEO is great for small brick-and-mortar businesses, the importance of international SEO shows more and more for companies looking to make themselves known to the rest of the world.But what is international SEO? And how […]

Why Online Reviews Matter In The Hospitality Industry

how online reviews affect businesses

As more and more people rely on the internet to research and book accommodation, online reviews are becoming more and more critical in building a solid reputation. In the hospitality industry, reviews are one of the most critical aspects of building a solid reputation.Making sure you understand the importance of online reviews (and how to […]