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Tracking Your Competition In The Hospitality Industry

tracking hotel competition

It’s no secret that the hospitality industry is incredibly competitive. 
So if you want to maximise your growth, you need to learn how to keep an eye on your competitors.
Let’s look at a few ways you can track hotel competition.

Tracking Your Competition In Hospitality

Monitor Their Website & Blogs

Websites and blogs offer a free look into what a competitor is offering its online visitors.
You can monitor rates, packages, and offers.
Compare them to your own, and look for ways to give your own offering a more enticing angle.

Sign Up To Their Emails

Email marketing is a great way to get a look at how your competition is marketing directly to its customers.
By becoming a part of that email list, you can quickly find out what kind of offers they provide.

Set Up Google Alerts

Google Alerts are an easy way to track your competition.
All you have to do is set an alert, and it’ll send a notification straight to your inbox!

Monitor Their Socials

Social media is one of the best ways to market yourself if you’re in the hospitality industry.
So it makes sense to look at what your competitors are doing to see what’s working for them, and how you can leverage that with your own twist.

Visit Review Sites

The importance of online reviews cannot be emphasised enough when it comes to tracking your competition in hospitality.
Sites like TripAdvisor and HelloPeter are great places to find out what customers are saying about other hotels nearby – and allows you to see where you could improve on their offering!

Network With Them

Hotel industry mixers, conferences, and events are all great places to meet and mingle with your competitors, and to find out what’s challenging them.

Check Out Their SEO

While it’s always a good idea to have an SEO expert on board when it comes to competitor tracking, you can use tools like Semrush and UberSuggest to find out what keywords they’re ranking for, and to see if you can compete, or find alternative keywords that’ll increase your online traffic.

Visit The Location

Last (but certainly not least) is visiting the property yourself.
There’s no better way to find out what’s going on with a competitor than by experiencing their offering for yourself.
Have a look at their customer service specifically – this is often the biggest determinant factor!

Conclusion

In an industry as competitive as hospitality, every little advantage counts.
That’s why it’s so important to keep track hotel competition.
Remember to always look for what works for them, find ways to improve the areas they’re falling short, and never stop trying to offer the best service you can!

How Can I Be Competitive In The Hospitality Industry?

Always make sure your offering is adding value!

What Are The Best Marketing Channels For Hotel Businesses?

SEO, Content Writing, and Influencer Marketing!

What Makes A Hotel Competitive?

Competitive hotels make the most of any advantage they have, and are constantly trying to find ways to leverage their offerings.