Tracking fix
RESULT HEADLINE
One or two lines on the result, the timeframe and how it was reached.
Tracking & Analytics
Conversion Tracking and Google Tag Manager Setup
If your tracking is wrong, every bid, budget and report built on it is wrong too. We set up Google Tag Manager, GA4 and ad platform conversions so the numbers you make decisions on are real.
Who it's for
Google Tag Manager and GA4 consultants for teams who don't trust their numbers
- Google Ads, Meta and GA4 all report different conversion numbers and nobody can explain why
- Smart bidding is running on conversions that aren't real leads or sales
- Your site was rebuilt and tracking quietly stopped working
- You need Consent Mode v2 in place to keep advertising to UK and EU users
- Most of your leads come by phone and none of them are tracked
What's included
What our conversion tracking service covers
Tracking audit
Every tag, trigger and conversion action checked against what actually happens on the site. You get a list of what's broken, what's double counting and what's missing.
Google Tag Manager setup and clean-up
A tidy GTM container with named tags, triggers and variables, so the next person can understand it.
GA4 setup and key events
GA4 configured with the key events that matter to your business, connected to Google Ads and Search Console.
Google Ads conversion tracking
Conversion actions set up with the right counting, values and attribution, plus Enhanced Conversions. Google Ads management
Consent Mode v2
Consent banner and Consent Mode v2 configured so tags respect visitor choices and Google can still model conversions.
Meta Pixel and Conversions API
Pixel events tested end to end. Conversions API for accounts that need stronger signal. Meta ads
Call and form tracking
Phone calls from ads and the website tracked as conversions, alongside form submissions.
Offline conversion imports
Closed deals from your CRM sent back to Google Ads, so bidding optimises for sales, not just enquiries.
Server-side tagging
A server-side GTM container that sends data to Google and Meta from your own domain, for more complete data and fewer scripts slowing the page down.
Process
How a tracking project runs
01
Audit
We review your GTM, GA4 and ad platform setup and agree what a conversion should be. See the checklist we use
02
Plan
A measurement plan listing every event, where it fires and which platforms receive it.
03
Build and test
Built in GTM, tested in preview mode and confirmed in each platform before anything is switched on.
04
Handover
A written record of the setup, so you or your next agency can maintain it.
Proof
Tracking fixes
FAQs
Conversion tracking FAQs
They count conversions differently, use different attribution, and are affected differently by consent choices. Some gap is normal. A large or changing gap usually means something is set up wrong.
It passes visitors' cookie choices to Google's tags. If you advertise to people in the UK or EU, Google requires it for remarketing and personalised ads.
Yes. Most of our tracking work starts with an existing container that's grown messy over time.
Not always, but it makes tracking far easier to manage and change without touching site code. We recommend it for any site running paid ads.
Yes. Calls from ads and from the website can both be tracked as conversions.
Usually a once-off project. If we manage your ads, tracking checks are part of the monthly service.
Agency? We set up tracking for your clients under your brand, on its own or as part of white label PPC. White label tracking
Tracking review
Make sure your numbers are real
Book a tracking review and we'll tell you what's broken before you spend another month bidding on it.