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Meta Ads

Meta and Facebook Ads Agency for UK and South African Businesses

Facebook and Instagram campaigns built on real audience research, creative that stops the scroll, and tracking that tells you which ads actually produced a lead or a sale.

Phone showing Facebook, Instagram and other social media apps

Who it's for

A Facebook advertising agency for teams who want to see the return

Not sure Meta is the right place for your budget? Start with which channels should you be on?

  • Businesses spending on Meta ads with no clear idea what's working
  • Ecommerce brands that need catalogue and retargeting campaigns set up properly
  • Lead generation businesses that want cheaper, better-qualified enquiries
  • Teams already running Google Ads who want paid social pulling the same way. Google Ads management

What's included

What our Meta ads management includes

Audience research and targeting

Custom audiences, lookalikes and interest targeting built from who actually buys from you, not guesswork.

Ad creative and copy

Static, carousel and video ads written and designed for Facebook and Instagram placements, with variations to test. Graphic design

Conversion and lead campaigns

Campaigns optimised for sales, leads or bookings, including Meta lead forms where they suit the offer better than a landing page.

Catalogue and retargeting

Product catalogue ads and retargeting for ecommerce, so people who viewed a product see it again.

Meta Pixel and Conversions API

Pixel events set up and tested before launch, so the algorithm learns from real results. Conversions API included for ecommerce and lead gen accounts. Tracking setup

Ads for regulated industries

Healthcare and medical clients advertised within Meta's health policies and South African advertising rules.

Monthly reporting

Spend, results and cost per lead or sale by campaign, with a review call each month.

Process

How we work

01

Audit

We review your ad account, pixel and creative, or plan from scratch if you're new to Meta.

02

Setup

Tracking fixed first, then audiences, campaigns and the first round of creative.

03

Test and scale

New creative tested every month. Budget moves to what's working.

04

Report

A written monthly report and a review call.

FAQs

Meta ads FAQs

Enough for the campaigns to get out of Meta's learning phase and produce results you can judge. We recommend a starting budget after the audit, based on your cost per result target.

It depends on the number of campaigns and how much creative you need. We quote after the audit.

Either. Our team can write and design the ads, or work with creative you already have.

Yes. Instagram ads run through Meta Ads Manager, so they're part of the same campaigns.

You do. The ad account, Facebook Page, pixel and data stay yours if you leave.

It depends on the offer. Lead forms are usually cheaper per lead, a landing page usually gives better-qualified leads. We test both where it makes sense.

Agency? We also run paid social under your brand. White label paid social

Free audit

Find out what your Meta ads are really doing

Get a free audit, or book a call and we'll talk it through.