Digital marketing is the new queen of business success. But keeping up with everything we need to do to get our brand noticed can seem like a neverending chess game. Ever-evolving social media algorithms, AI writing, a bunch of acronyms like PPC and SEO, and divergent subcultures are a few of the bishops we should consider when we utilise digital marketing to protect the king and win the game.
5 Digital Marketing Trends to Make the First Move
Digital marketing is like a chess game. We gotta sacrifice a few pawns to protect our highest order – the core of a business. These sacrifices may be an outdated branding campaign, irrelevant social media posts, or a slow website.
Ever heard of the Queen’s gambit? Yes, it’s a popular Netflix series about a chess prodigy. But it’s based on the legendary chess opening move where the player takes control over the centre of the board. Likewise, digital marketing requires focus, resilience, and an adaptable attitude to truly earn the success of a business.
How can we do this? Staying up-to-date with the trends of digital marketing and implementing effective strategies to retain visibility and relevancy.
1. Evolving SEO
SEO – Search Engine Optimization – continues to evolve with Google’s updates to its algorithms.
Users don’t want to read an endless landing page that only encourages them to purchase a brand’s product. No, users are searching for useful content that adds valuable insight to a specific topic.
Understanding this, Google now prioritises helpful content. Beyond using appropriate keywords on product descriptions and blogs, relevant, original and helpful content performs better on Google’s search engines.
This means that quickly and cheaply putting out reworded and unoriginal flapdoodle (a.k.a nonsense) with a few SEO keywords is just not going to cut it.
To make Google rankings, writing well-researched and educational content relevant to your target audience ensures search visibility.
2. Making it Personal
Advertising is everywhere. Before listening to our tunes on an unpaid streaming platform, every time we log on to social media, everywhere as soon as we step outside our front door. And this consistent brand awareness of various competing companies can overwhelm many people.
Quick fact: you have 8 seconds to grab someone’s attention before they lose interest and scroll past.
With highly competitive industries, executing effective marketing efforts is vital to stand out from your competitors, hook your target audience and attract loyal customers. This means that generic and formulaic advertising is not enough.
Considering this, a brand’s best move is to hold viewers’ attention. How does one do this?
Relatable, personal content.
What is your niche, who is it for, how can it add value above your competitors? Answering these questions is crucial for adapting your marketing strategy to appeal to potential consumers.
3. Influencer collaboration
The algorithm likes helpful content, and our users prefer personal relevance to their brands. And influencers can provide both.
What is an influencer? An online personality (with many followers) who shares the same knowledge or expertise about the industry of your products or services and endorses them. They create unique content that markets your brand or a specific product or service.
For example, you sell healthy, non-processed doggy treats. And you approach an online influencer who is a vet sharing original content about looking after dogs. By collaborating with an online influencer, you gain a whole bunch of potential clients who trust the influencer’s opinion, which speeds up the process of earning customers’ loyalty.
4. The environment matters
People are increasingly becoming mindful of the products and services they use. Right now, people are opting for brands that are aiming for environmentally-friendly products and inclusive attitudes. As an environmentally-friendly individual, I opt for local non-GMO produce, ethical and fair trade products. So, I choose the brands that have these same core values.
Purpose-driven content is what companies need to be focusing on. Taboos, stigma, and indifferent attitudes to what’s happening in the world are just not going to slide.
The significant game-changer?
A business needs to adjust its values and business practices to align with its target audience’s personal beliefs and behaviours. And fine-tune their marketing content to represent these values to appeal to consumers.
5. Letting the robots write
Where are my fellow writers at? We may feel a little threatened by the robots taking over our jobs. But there may not be any reason for concern. Although AI writing tools are intelligent and creative, they are not creatively intelligent. A human is still needed to edit the copy to ensure it is appropriate, personal and engaging.
That’s right. Instagram’s algorithms push more original and personalised content that increases engagement.
That said, AI writing can help us automate minor activities and provide extra time to focus on creativity and business strategies.
A thing to keep in mind: knowing what to ask AI writing tools is central to achieving its potential. Want to find out more about an industry? Ask it to write “X” words explaining it. Need some quick ideas for social media posts? Prompt it to write short-form content to base posts on.
Digital marketing is constantly changing. What we know about SEO and algorithms, and how to tap into a specific market with advertising is altering at a rapid rate. If you want to be relevant and get your brand noticed, implement some of these digital marketing trends to stay one step ahead in the game. Fortunately, KlickSense has the know-how moves to get you where you want to be.
Do I have to implement every marketing trend that pops up?
No, sometimes they’re just a “trend” and don’t last. Focus on those that align best with growing your brand awareness.
How can I effectively strategise new marketing trends?
Collaborate with reliable experts. Digital agencies, like KlickSense, do everything for you.
How to get influencers to promote your product?
Reach out to an influencer that truly aligns with your brand and values. There’s no harm in asking.